Advertisers are already being forced to change their strategies due to privacy concerns and ad blockers . Consumers want to be in control of their online experience, rather than being trapped or constantly bombarded with ads. As marketers and entrepreneurs see the effectiveness of traditional advertising declining, they are forced to find ways to monetize their projects and sites.
For example, Gather Network has developed technology that america cell phone number list uses the unused computing power of site visitors when they read an author’s publication to create tokens for the author’s business. There may be a tipping point in the next 3-5 years where revenue from unused computing power becomes more valuable than advertising revenue. This is just one example of how Web3 technology is generating new business ideas.
The Web 2.0 world is the complete opposite; it is highly centralized and heavily guarded. A handful of organizations have amassed a lot of resources: they extract, collect, and store data about every user on their platform, and then use that data to increase their wealth.
Nothing in the social media world, where most marketers are now entrenched, is collaborative and community-driven, despite how often the platforms use the term “community.” On social media, one person controls almost everything that happens, which is the opposite of anti-establishment. Social platforms tell you what you can and can’t do, and if you break their rules, they can delete your profile and all the content you’ve created.
This is the world we are familiar with, so it can be a little jarring at first to enter a more open space. Where code and innovation are hosted on the blockchain for free for anyone to use and share. Where ownership is shared between users, creators, and organizations.
