But marketing can’t just focus on the new and forget about the old.
With so much competition and saturation in the marketplace, the best marketing uk business email list plan will strategically utilize all the potential channels at your disposal, including email and text messaging. Each has its benefits and use cases. By understanding their strengths and weaknesses, you can maximize your ROI and ensure that your marketing strategy lands.
But can email and text messaging work in tandem as part of your new marketing strategy?
This guide will compare and contrast email vs text to answer that question and more.
Email marketing services are yet another way you can promote your business’ goods or services. Any time a company sends an email that isn’t directly related to a customer question or order placed, it’s considered a type of email marketing. This includes:
Email newsletters
Press releases
Sales promotions
Exclusive subscriber deals
General messages
An email marketing strategy allows you to incentivize customer loyalty. In exchange for their email address and time (the time it takes to open and read your email), they get to be the first to know about new products, deals, services, or actions your company is taking.
Email represents a direct marketing channel for brand promotion that doesn’t feel too much like a sales pitch. When crafted and channeled properly, email communication allows you to:
Keep your customers in the loop
Target a specific audience with a tailored message
Generate leads
Build brand awareness
Foster positive relationships with customers
Maintain engagement between purchases
But email marketing isn’t just effective—it’s easy to employ thanks to automation.
You can craft messages, build send-to lists, set a release schedule in the software, and then sit back and watch the engagement rise. And while flooding your customers’ inbox can be a turnoff, a strategic email campaign is still one of the best ways to boost brand loyalty and interaction.
