Shipping costs are one of the most common reasons customers abandon their carts, especially during high-volume shopping events like Black Friday. Offering free shipping can effectively eliminate this barrier, making it easier for customers to complete their purchases and driving higher conversion rates.
Use dynamic shipping bars on your website to highlight the free shipping threshold. These bars can display how much more a customer needs to add to their cart to qualify for free shipping.
For example, if a customer has $40 worth números de árabes whatsapp of items in their cart and your free shipping threshold is $50, the bar might say, ‘Add $10 more to your cart to qualify for free shipping!’
This real-time feedback can encourage customers to keep shopping until they reach the threshold, which also helps to increase your average order value.
11. Promote cart abandonment offers
Cart abandonment is a common issue for online retailers. Shoppers often fill their carts with items, only to leave your site before completing their purchase. This can happen for a variety of reasons—unexpected shipping costs, distractions, or second thoughts.
However, all is not lost.
By using exit-intent popups, you can recapture these potential sales and turn hesitant browsers into buyers.
Exit-intent popups can be a powerful tool to recover potential lost sales. Offering a discount or free shipping to customers who are about to abandon their cart can entice them to complete their purchase.
Check out Obvi’s example: when a customer attempts to leave the site with items still in their cart, Obvi triggers an exit-intent popup. This popup not only reminds customers of the Black Friday offers—25% off and free gifts—but also emphasizes urgency by highlighting that stock is limited.
