Featured snippets appeared less frequently year-over-year on both device types.
Average viewing levels of the Knowledge Panel feature increased on desktop (+1%), but decreased on mobile (-16%).
FAQ markup was much more common on both desktop and mobile in 2021 than it was in 2020.
Google ignored title tags and rewrote the title in the SERP 62.1% of the time.
State of E-commerce
Organic traffic to e-commerce sites free spain number for whatsapp decreased by 14.75% year-over-year.
Amazon lost 20.09% of its organic traffic compared to 2020 and appeared much less frequently in the search ad space across all devices.
Local Status
The vast majority of local listings shown to users were within 3 kilometers of the searcher’s location; only 6% of listings were more than 10 miles away.
State of Technical SEO
Larger sites have shown a greater propensity to suffer from hreflang- related problems than smaller ones:
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The use of different forms of structured data varied across our dataset, with larger sites being more likely to have implemented them.
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The most common markups among the selected sites were the sitelink search box and articles.
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Part of our analysis focused on sites’ ability to pass Core Web Vitals (CWV) tests . The results indicated significant room for improvement , as some of the world’s largest domains appear to be starting to grow again post-pandemic:
We saw that a URL was 52% more likely to pass CWV tests when using field data rather than mobile lab data.
Looking at the data by metric, we saw that:
54% more URLs passed LCP with lab data.
9% more URLs passed CLS with lab data.
76% fewer URLs passed when TBT was the reference metric, instead of FID.
How does your site stack up against the rest of the web in 2022? Do these facts and figures align with what you’ve experienced? Are you changing your strategy in 2022 and aiming for growth or even a return to stability after the pandemic?
Whatever your plan, it will be strengthened by a more complete understanding of the current State of Research. Read the full report now to arm yourself with global and industry-specific data to help you on your journey . You never know, you might spot a new market opportunity to seize…
