Ad effectiveness measurement: Meta pixels can be used to measure whether people who saw an ad came to your website and bought a product.
Remarketing: Facebook can show your products again to people who came to your website but didn't buy anything.
How does Facebook Pixel work?
Meta Pixel works by tracking visitor activity. When someone mobile number list visits your website and takes a specific action (such as viewing a product page, adding an item to a cart, or making a purchase), Meta Pixel collects that information and sends it to Facebook’s servers. You can then use this information to create more effective ads and reach your target audience. Facebook Pixel basically works in 3 steps:
Installation: You add a small piece of Meta Pixel code to your website code.
Data collection: When someone visits your website, this code tracks their activity and sends it to Facebook.
Use on Facebook: Facebook uses this information to better target your ads, which is much more effective.
