How do you implement structured data?

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arzina566
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Joined: Tue Dec 17, 2024 2:57 am

How do you implement structured data?

Post by arzina566 »

Another form, which can be especially important for mobile devices, are carousels. The image below shows, for example, how Albert Heijn has provided its recipe for kale with structured data to be included in this carousel. Especially the chance of getting clicks in this kind of carousel is much higher than in the normal search results.

Albert Heijn recipes carousel Google.
Google search for 'kale recipe' including carousel

By the way, don't confuse these types of carousels with featured snippets , where Google gives a table, list or paragraph of text a prominent place at the top of the search query. Structured data has no influence on these types of featured snippets.

Google featured snippet egg.
Google search for 'How to boil an egg', including featured snippet

The fact that Google shows a featured snippet from Voedingscentrum.nl here is solely due to the fact that Google has assessed the content of the page in such a way that it provides the best and most concise answer.

Other possible ways to enrich the snippets to rich results using structured data are shown by Google in the Search Gallery .

First of all, you can distinguish between specifications for data quality and for technical implementation. One of the content quality requirements is that you may only mark unique content with structured qatar telegram data data. In other words: I may only mark content that was created by myself or my users. Furthermore, the marked content must be visible to users. For example, if you provide a product with structured data, it must also be visible on the site. You may also not mark irrelevant or misleading content. This also applies to fake reviews or content that has nothing to do with the main content of a page.

Technically, it is of course a basic requirement that all content to be displayed in search results is accessible to search engines and their bots. This means that access must not be blocked by, for example, robots.txt. For implementation, you should also use JSON-LD, RDFa or Microdata. To avoid possible errors and duplicate markings, it is recommended to limit yourself to one of the three formats: JSON-LD, RDFa or Microdata.

Image

JSON-LD
JSON-LD (JavaScript Object Notation for Linked Data) is the most recent method for labeling structured data. It is also the format that Google regularly recommends. One of the biggest advantages of JSON-LD is that, unlike other formats, you can integrate it independently of the rest of the source code of a website. Just like the meta description, JSON-LD is implemented in the <head> section, or the header of an HTML document. This makes it possible to modify a page template or structured data completely independently of each other.
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