A weekly meeting should be held with the marketing and sales managers to assess the situation and present achievements or important aspects that arise. In addition, a monthly meeting should be held with the management area to evaluate strategies and results.
But, most importantly, it is important to understand that a Smarketing team needs much more than just meetings and reports. In order for both departments to work together properly, it is necessary to promote closeness and interaction between them.
5. Trust the data: The information you get from your reporting system is the only b2c cell phone number list guide you need to evaluate your marketing team’s performance. The effectiveness of the marketing team will be measured by the number of qualified leads they deliver and the sales effort will be compared to the number of sales, both established in the SLA.
While some issues may appear over time, you need to rely on the data your tools show you and not on emotions. It is much easier to correct course and come up with effective solutions when all decisions are backed by numbers and data.
By following these steps you will have begun the process of unifying your marketing and sales teams. Of course, these 5 steps are just the beginning and will take some time to implement. To make the process quick and efficient, we recommend that you download our free guide and start seeing results.
