Did you know that a whopping 35 percent of Amazon’s revenue comes from recommendations of other products? This proves once again that personal recommendations are still a success. Use your knowledge of customers to send emails with product recommendations or a reminder.
A reminder email is particularly effective if you sell products that run out after a while: think of dog food, cosmetics or detergent. This way you prevent your customer from missing out on their favourite product and you build a long-term relationship.
In addition to sending product recommendations, you can also consider sending 'how to' emails. In these emails, you share tips and instructional videos for specific products. For example, many people can use some instructions when assembling a new cabinet, but it can also be fun to send an inspiring tutorial for an eyeshadow palette. For example, Coolblue regularly makes videos with surprising tips and tricks!
Not only do you reduce the chance of returns singapore telegram data with this type of email, you also increase the chance of repeat purchases. Thanks to your tips, customers can get the most out of their product: good for customer satisfaction and for your relationship.
6. Thank you and goodbye: a successful thank you email
They are not track & trace emails, but with an open rate of 42 percent , thank you emails deserve a good second place when it comes to smart email marketing campaigns. A thank you email is well received, because the customer has just bought something and is susceptible to content from your webshop.
Take advantage of those warm feelings and use this email to your advantage. For example, ask for a review in exchange for a discount code or point your customer to your webshop's newsletter. This way you also build a good customer relationship in the long term.
Next time you’re tempted to sit back after receiving an order, remember the tips above. If you can develop a successful post-purchase strategy, every order will become an opportunity for a repeat purchase.
