the concept of gratuitousness and immediate gratification , capable of increasing oxytocin levels and the feeling of happiness;
they harness the power of urgency to drive action as soon as possible;
they appeal to competitiveness and the desire to win .
Although contests are a very powerful marketing tool, especially country email list in the field of brand loyalty , many companies approach them in a completely wrong way and without any strategic effort. Before launching a prize contest, it is important to create a strategy, so as to attract interested customers and retain them over time.
At Leevia we can help you with this process. Our qualified team can assist you in studying dedicated lead generation and engagement solutions to involve customers and prospects, reward them and lead them on a loyalty path. In fact, Leevia is part of Advice Group , a company specialized in strategies and products specifically dedicated to behavioral loyalty.
Customer loyalty tools
Let's start from the assumption that each company has different types of customers divided by demographic data, interests, average spending, first purchase and products / services purchased. From this data, easily identifiable in the company CRM, it is possible to obtain an initial division by levels to which to dedicate a specific contest.
For example, “basic customers” who perhaps recently made their first purchase with a low cost are assigned a low-demanding contest such as a Giveaway or Scratch and Win , so as to obtain maximum participation with minimum effort, while for those who have been customers for years it is possible to think of something more “complicated”, such as perhaps a photo contest , where the effort required is certainly higher than simply filling out an online form.
