2. Make Your Content More Accessible with Smart Formatting
The less “work” a visitor has to do to get what czech republic phone number library they want, the more likely they are to stay on your site. Don’t overwhelm your visitors with heavy paragraphs that stretch across entire pages, and take advantage of white space to make your content more approachable.
Using these formatting options makes your content more accessible and allows the reader to quickly scan or skim through your content to identify the points that best suit their needs:
Frequent Subheadings
Available Images
Bulleted Lists
Your font size shouldn't be too small, otherwise users will have to squint or zoom in to read it.
Typography or readability is not just limited to choosing the font size and color. You also need to make sure that the text on your website looks good. There should be enough line spacing, padding, and margins to make the text look clean and nice.
Structure your blog posts with headings (H2) and subheadings (H3, H4, and H5).
Our attention spans are getting shorter, so it’s also important to write in short, concise sentences. You can reduce your bounce rates by breaking up your long posts into a series of shorter sections. This can also vary depending on the type of content you’re publishing.
Another important thing to consider is the language and style you choose to use on your website. Use friendly language that is easy to understand in a normal conversational tone.
