What is Off-Page SEO and How Does it Help You Connect with More Customers Online?

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Off-page SEO is a set of practices that help give greater visibility and authority to the content of a given website. This includes the creation of external links (inbound links), the use of social networks to attract the target audience to the brand, co-marketing, public relations, among other activities. These practices help search engines grant greater authority to the content of the website and therefore, include it in better positions in the search results of the company's target audience.

As you can see, SEO work is key to the success of digital marketing and communication and country wise email marketing list therefore, it must be carried out in a professional and strategic manner.



We invite you to review the recording of the webinar below, which in 28 minutes explains these issues in greater detail and provides you with ideas that can help you make your website more effective when it comes to attracting new customers, making it the axis of your digital strategy and strengthening the rest of your digital assets with ROI (Return on Investment) in mind.

Watch live streaming video from hyperestrategia at livestream.com
Remember that there are upcoming editions of the Hiperestrategia webinars, so if you have a topic in mind that you would like us to cover, share it in the comments.
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SEO and brand positioning on the Internet


Topics: digital strategy , website , SEO

Adriana Alban
Written by Adriana Alban
Founder and Business Development at Hiperestrategia. Leader of the Quito HubSpot User's Group, co-creator of Academia Inbound, marketing and sales mentor at Buen Trip Hub, and business strategy columnist at América Economía.


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