Whenever you want to improve your appeal to customers, you'll do well to look at how they interact with your site. This reveals a wealth of data about the user experience that you can put to work right away.
2. Use appropriate language
Let’s consider product descriptions. Make no mistake: writing them is an art. They stockholder database must have a concise and engaging layer, followed by a more detailed story that informs and convinces. You must use wording that resonates with your target audience.
Being aware of who you are talking to will make all the difference in your e-commerce strategy . If you have a product aimed at a more traditional customer, who is perhaps a little older and more conventional, you need to think in terms of proper sentences using the kind of orthodox grammar
To get a more original and daring product to a younger customer base, you can afford to be a little more creative with your language. You can feel free to sacrifice grammatical accuracy for the sake of marketing impact. So Apple can use a slogan like “Think different.” Anyone with even a passing knowledge of adverbs will know that the phrase should read “Think different.” But the former isn’t as punchy as the latter. So, “different” it is.
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This type of targeting and variation in tone to improve customer experience is one of the most important e-commerce marketing strategies.
3. Use Social Proof
Customers love social proof. Customer reviews are a form of proof of quality. So, you have two jobs here:
First, encourage your customers to leave reviews through timely pop-ups and incentives. You can offer your potential reviewer the chance to enter a giveaway, perhaps, or receive a small discount on their next purchase.
Average your customer testimonials, then make sure the (hopefully fabulous) star rating is clearly displayed below the product name, along with a link to your reviews section if the customer wants a more detailed breakdown.
