GDPR (General Data Protection Regulation) is mandatory for all emails sent within the European Union. There are no exceptions, and the fines for violating it are very, very high.
What emails are we talking about , exactly ? All marketing messages sent using personal information obtained by the sender. This information includes the reader's email address.
To obtain this information and send emails legitimately, you must receive unambiguous permission from the reader .
What is GDPR for?
The GDPR was created to protect citizens from the uncontrolled use of their personal information online.
Properly adopting GDPR will allow you to improve trust chief vp operations email lists with your customers and avoid the kind of common mistakes that can compromise weeks of work.
By sending your newsletters to an audience that has clearly given their consent to receive them, you will minimize spam reports and preserve your IP address' reputation, which is invaluable . Plus, emails with relevant content can generate very profitable word of mouth.
Because the collection of personal information on the Internet is now a regular and integral aspect of online life, GDPR sets out the areas and boundaries for the collection, storage, and use of this information.
How to Comply with GDPR
A real contact list built with information obtained with informed consent from users is vital to the growth of your business. What you will end up with is a list of contacts who trust your brand and are happy to receive your emails.
The key conditions that will keep you fully compliant with GDPR are:
Consent to the use of personal information (especially the email address) must be freely given , specific, informed and unambiguous;
The request for consent to send emails must be clearly discernible and presented in a transparent and understandable language ;
The relevant parties may revoke consent at any time, and the sender must comply with the request;
Documentation of the evidence must be maintained .
The first two conditions and the fourth can be met with a user registration form. Find out how Emailchef allows you to create the form in a simple and intuitive way . The third condition can be satisfied by including a link in the email allowing users to unsubscribe and not receive future messages.
Do you know how to convince users to give their consent? Our team of experts is always available to help you.
What Do Your Customers Know About GDPR?
Did you know? According to a survey developed by Brussels and published in June 2019, citizens are aware of the most important features of GDPR .
People are aware of their right to access their information (65%). They are aware of the right to correct their information if it is incorrect (61%). They are aware of their right to object to receiving direct marketing (59%). And they are aware of their right to request that their information be deleted (57%).
These percentages explain the importance of building your lists with consent (and not through purchases) to gain the trust of your audience.
