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Targeted advertising: concept, types, setup stages
Targeted advertising: concept, types, setup stages
Good results are achieved by promoting a product whatsapp number data through posts. It is worth noting that there is no need to turn to celebrities for such advertising. Usually, people realize that stars will not post material "for free". If a famous person flashes such a post, it means that this post is ordered. Often, this causes negative emotions in the audience, and discussions about the celebrity's commercialism will certainly begin in the comments. Which is not entirely bad, since this is additional PR and attention to the brand.
A separate area of native advertising in social networks can be called placement with microbloggers. The popularity here is much less than that of movie or show business stars. However, the audience of microbloggers is distinguished by loyalty. A blogger can have about 1000 subscribers, and all of them are familiar with him in one way or another. This greatly affects the trust in the published content.
The West has long been using the services of such account owners due to the high level of loyalty from readers. A page visitor sometimes cannot even imagine that an ordinary acquaintance can place an advertisement.
Advertising in social networks
Advertising in social networks
But he can do it. Would anyone believe the local barber if he told them about the amazing properties of the beard oil he recently purchased? Of course they would. This is a great example of native advertising on social media.
Native advertising on the Internet has a wide range of applications. However, due to its flexibility, it can be used wherever possible. Offline channels are another way to place native ads. Here are some examples:
Advertising through conferences and seminars . The speaker leads a conference on the topic of targeting, Internet marketing, or generally talks about dog training at home. His speech may include the names of different brands, somehow related to the topic of the broadcast.
Advertising banners . The main product or service on the billboard can be accompanied by information about current sponsors. And this is also native advertising.
Cultural and entertainment mass events . This type of advertising works especially well at the local level, where the performer thanks his sponsor right from the stage. Or you can place the logo on transport, if it is a motorsport competition. All spectators will see and remember it. And this is also an excellent example of native advertising.
