Amazon does this with their confirmation emails. By suggesting upsells, you have the opportunity to sell more and increase that customer’s lifetime value.
4. Provide Multiple Ways to Connect
In direct response marketing, you should whatsapp mobile number list provide multiple ways for customers to connect with your business. For example:
Phone number
Email address
Physical address
Website
Live chat software
It's vital to offer leads more than one option to take the next step. And if they’re not ready to make a purchase, make it easy for them to contact you with any questions so you don't lose that connection.
5. Gather Contact Info on Your First Interaction
Marketing expert, Dr. Jeffery Lant’s 'Rule of Seven' tells us that “You must contact your buyers a minimum of seven times in an 18-month period for them to remember you.”
However, you can’t connect with potential buyers those seven times if you never gather any information from them. But what if they don’t
If visitors fail to fill out a form to capture their information, you can still reach them by using Facebook retargeting ads to drive that traffic back to your lead magnet and get another chance to capture their information. Once you have that, you can communicate with them by email, SMS, etc.
6. Attract with Free Trial Offers
A free trial offer is an effective way to entice new customers. After the free trial period, the full amount is billed unless the customer cancels. This type of offer works the best when it's an item that doesn’t need to be shipped, such as a software subscription.
Customers are able to experience your product/service without having too much of a commitment up front, and you’re able to quickly and easily capture their information.
7. Create a Bundle or Package Deal
Sometimes, all it takes is a little extra value to make the sale.
