It's like in parenting. If you want your child to put away her toys, you don't expect her to read your mind. Instead, you say, "Susie, please put away your toys."
In B2B marketing, you say, "Susie, please download my free ebook and sign up for my newsletter."
Of course, you shouldn't express yourself exactly like that.
A good call to action includes several features, such as:
Transparency : Make your CTA stand out on the page. Use contrasting colors for CTA buttons, larger fonts, and eye-catching visuals.
Be specific : Don't use general calls to action like "Click here." Tell people exactly what next steps you want them to take.
Image : Try to direct the viewer's eye to the CTA using visuals. For example, you can use images of people looking at it or arrows pointing to the button.
Of course, you can’t use all of these features in every CTA. On social media, you have limited options to design your own CTA. However, on your website, you have the freedom to have complete creative control.
Take a look at the example below, where the “Sign Up Now” CTA button stands out on the page thanks to its bright orange color that contrasts with the rest of the page. Standout CTAs are great for lead generation because they draw the reader’s attention to the most important element on the page.
Hello Bar Call to Action Example
Image via Hello Bar
A/B test different CTAs to make sure you’re using the perfect copy, offer, and CTA. Hello Bar not only lets you A/B test your CRO efforts, it also automatically tells you which version performed better.
Once you create your campaign, you'll have the opportunity to A/B test versions of your offer and CTA. Hello Bar will take care of the rest.
Watch this video to understand how A/B testing works with Hello Bar.
@ Hello Bar A/B Testing
There is no need to sift through incredible amounts of data.
Use exit-intent pop-ups
Of all the different types of CTAs , exit-intent popups often work the best. They are designed to bring back visitors who are about to leave.
Many website visitors leave the site after visiting one page without whatsapp japan number exploring further. This is a missed opportunity to generate leads.
This means that you will have to put in extra effort to retain visitors.
An exit intent popup appears when a user tries to close a browser or browser tab. You've probably encountered hundreds of such cases.
Your mouse cursor moves toward the familiar X, but a pop-up appears on your screen. It offers you a discount on an upcoming purchase, a free download, or some other incentive to stay.
Why do exit popups work? Because they grab the user's attention. It's hard not to notice the sudden change in screen content.
They work especially well on blogs, as blog posts often include a call to action at the end. If you write a 4,000-word article, you can guarantee that most of your traffic won't read it to the end.
A pop-up ensures that your call to action is visible to everyone.
You can add an exit intent popup with Hello Bar . It's quick and easy to set up, and you won't have to worry about missing out on potential customers.
You can customize the controls and decide how long after a visitor enters your site the pop-up will appear.
Hello Bar popups when intent to exit
