Recommended tool combinations
For new businesses: Google Business Profile (free local presence)
For established locations: Google Business Profile + BrightLocal (reputation management)
For multi-location: Google Business Profile + BrightLocal (multi-location management)
Best project management tools
For small businesses and startups, project management often falls to whoever's running marketing, which means you need simple, intuitive tools that don't require project management expertise to use. The right tools can help you keep track of campaigns and deadlines, organize your content calendar, and collaborate with team members. Here are three user-friendly options that won't overwhelm you with complexity:
21. Notion
Notion is a sandbox project management software of sorts, in that it allows its users to create personalized project management dashboards that fit their exact needs. Whether that’s a Kanban board, a calendar, a to do list, or what have you.
Best marketing tools for small business_Notion for project managementImage source
With Notion, you can start with a blank page or find a template as a starting point for your project management board. Then you can add widgets like tables, lists, calendars, and a number of others to flesh out the project management dashboard of your dreams.
Core features:
Dashboard creation
Best for: Solopreneurs, along with small and medium businesses that want a flexible, all-in-one workspace for managing marketing projects, content calendars, and documentation
Pricing: Completely free plan for a single user. Paid plans for teams start at $10/seat/month.
22. Slack
Slack is like a digital headquarters where marketing teams can collaborate in real time. With dedicated channels for projects, departments, and clients, plus instant file sharing and integrations with other marketing tools, Slack helps remote and hybrid teams maintain the quick back-and-forth needed for digital marketing.
