How is the current travel sector ?
Although the coronavirus devastated the travel sector in previous years, the current situation has changed. Here are the conclusions according to the report:
During September, travel in Europe and the US has increased both domestically and internationally , compared to pre-coronavirus levels.
Despite economic uncertainty caused by inflation, most consumers still want to travel , although they may change their behavior.
When asked whether the current economic situation will change travel habits, three out of four users admit that they will not travel less .
Although travel will not be reduced, 50% of users will spend more time looking for deals compared to the beginning of the year.
Interest in luxury or high-end hotels increases by seven points.
What is expected of the travel sector in 2023?
Black Friday is a key moment for commerce and this is how this day affects purchases for trips to be made in the coming year 2023:
According to the survey, 20% say they will purchase a on Black Friday 2022. Last year, this percentage was 10%.
45% of Black Friday travel shoppers are subject to deal availability .
Trips purchased on Black Friday are trips bulk sms romania for Easter or later dates. Therefore, the long-term is considered .
One in three shoppers choose to sacrifice free cancellation in order to get a bigger discount. In other words, they prefer price over flexibility .
The US market is looking for European city tourism and one in four is looking for European beaches . The European market is looking for European beaches and there is growing interest in rural tourism .
Black Friday shoppers have high purchasing power . Luxury audiences are three times more likely to buy. In the US, Black Friday is highly popular among high-income households. 20% of Black Friday shoppers are from households with incomes exceeding $150,000 a year, and 46% of high-income shoppers are interested in the travel market.
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How should travel brands handle Black Friday 2022?
Although travelers are willing to buy travel deals on Black Friday or Cyber Monday, consumers do not associate this event as much with this sector. Therefore, it is worth keeping these recommendations in mind:
Since there are certain profiles that do not associate this day of offers with the travel sector, you must proactively reach out to potential customers so that they are aware of your company's offers.
