In this case, the fee is charged for 1000 impressions dbtodata and it is more difficult to make adjustments and track the effectiveness than with another method - in the Google Display Network. The simplest and most popular option for setting up banner or display ads is targeting using the Google Display Network. Here, advertisers can select sites, create their own network of sites, and effectively communicate with their target audience. Payment is made using the PPC system. The main advantages of such a channel are: the ability to “finely” adjust the display taking into account the interests of the target audience; high profitability, which can be achieved by using a list of negative words, excluding sites and categories from display; Measurable performance: Google provides reports on placement performance, conversions, and conversion tracking, which can be used to make adjustments.
The disadvantages of this method of advertising promotion include banner blocking in browsers and “banner blindness” – ignoring graphic ads by users due to their excess. 4. Advertising on Google Shopping In its short existence, the Google Shopping online tool has become one of the best ways to advertise individual products from an online store. The products that a user is searching for are displayed in the search engine in the Shopping tab, organized as a list of ads with images. Product ads are also displayed at the top of the search results and display products with an image and price - right on the search results page. This is a great opportunity for retailers to attract customers who are looking for exactly what they are offered.
