Note that although there is only one CTA in the main text, HubSpot's guide called How to Be More Productive is promoted both within the main header and in a widget window that scrolls down the right side of the page. You don't have to read any text to know what the offer is.
It's an initiative from The Atlantic magazine that helps push the boundaries of how hotels and motels email list Pillar Pages can be designed. It shows that a page can focus on data and still have a creative presentation. Ideas that are easy to lose sight of in text-heavy content.
Population Healthier is an interesting example of how a Pillar page can become a great strategic project. Experts from Aetna Health were called in to provide guidance and assistance with the data and how to display it. Both companies get SEO benefits and readers get smart content.
JJS Manufacturing
Of course, all content should be useful to a specific reader at a specific time. The tone, depth, and usefulness of the content are all important factors in a Pillar Page achieving its goals. JJS Manufacturing provides an example of this.
The Outsourcing Pillar page is clearly an e-book that was translated into a web format. Still, it works because it conveys the brand’s authority and guides the reader through a sophisticated process: evaluating, planning, and implementing outsourcing.
The depth and breadth of coverage underpins the brand’s credentials as a thought leader and makes it easier for B2B decision makers in the space to imagine they’re getting great value. The process is planned from the start, the content is well-organized, and the CTAs are striking.
Best Pop Culture Topic: The Star Wars Guide to Typeform's Net Promoter Score
Star Wars fans and those who love customer satisfaction can rejoice! Typeform created this fun and engaging NPS guide, using Star Wars references and illustrations.
The illustrations are incredibly detailed, and some visual elements, such as images of the Darth Vader toy, are interactive, allowing the reader to drag and drop them.
Pop culture aside, the content is deep and dense with important information about the importance of customer satisfaction and how to implement NPS in your business. Plus, the pillar page ends with a relevant CTA, encouraging readers to create their own NPS survey using Typeform’s software.
