If you're stuck on what to write about, take some time to think about the types of questions your customers frequently ask. How do they interact with your product on a daily basis? How can they integrate your products into their lives?
With these different marketing channels in place, you can stay top of mind with your customers.
Optimize meta titles and descriptions
Make sure your meta titles and meta descriptions are up to date with the right bc data europe information for SEO purposes. You want potential customers to be able to see you when they search on Google. These meta fields are important to ensure you include the right information. They should be short and sweet – stick to the 160-character limit for descriptions. Your meta title should include your store name so search engines and customers can easily identify it.
Image alt tags and product meta information
If there is ever an error loading images on your site, customers will see the image's alt tag information. Additionally, alt tags are important for users who may be using accessibility software that describes images on a page to them. They also show search engines what the image is about, so they should be keyword-optimized for SEO purposes.
Product meta information acts similarly to image Alt tags. This information is an important part of your SEO strategy. It should be clear and concise for your potential customers. Every product page should be keyword-optimized so that your products appear in search engine results.
Prepare for success
If you plan to use ads to drive traffic right when you launch your business, make sure your customer service is up to par. People expect fast, friendly customer service 24/7. You might not get that when you launch your business, but that should be your benchmark.
When you're getting into the world of ecommerce, you want to know what's working and what's not. This is especially true for an ecommerce store. Luckily, there are plenty of ways to track your store's success. If you're using Shopify, it offers a dashboard for analytics and reporting. You can also integrate Facebook Pixel and Google Analytics to track this information in one place, so make sure to install these on your ecommerce store before you launch.
Setting up social profiles as sales channels
Setting up email/live chat support
Google Search Console
Google Analytics
Facebook pixel
Remove password protection
Submit product feed to Google
Double check spelling and grammar
Delete sample/test pages
Setting up Facebook Ads
Conduct influencer outreach
Launch content marketing campaigns
Build and grow your eCommerce website
This is a general checklist that should apply to most eCommerce store launches. Depending on your store’s specific needs, you may not need all of these steps. But it’s always a good idea to have a checklist to launch your eCommerce store with confidence.
If this sounds like a lot to take into account, don’t be overwhelmed. We’re here to help you every step of the way. Contact us today to build and grow your eCommerce website.
