Data is all around us and as canada whatsapp number list marketers, it’s up to use to utilize this wealth of insights, stats, and metrics to our advantage.
If you can use “big data” in an analytical, value-driven capacity - squeezing every last drop of the value from the data available at your fingertips - you'll be able to make the kind of informed decisions that will ultimately accelerate the success of your marketing campaign.
But with so many insights and such little time, sifting through rafts of unstructured data and drilling down into what’s really important can seem like an impossible feat.
While every digital marketing campaign is unique in its own right, there are fundamental elements you should consider to ensure your efforts result in success.
That said, when it comes to using big data to boost your digital marketing campaigns, there are particular metrics you can track to not only measure your performance, but evolve your efforts in a way that will boost brand awareness and resonate with your audience on a more meaningful level.
To help steer your success, here we explore the power of working with data-driven key performance indicators (KPIs) when developing and delivering your digital marketing campaigns, in addition to the four essential areas you should track for ongoing success.
The benefits of using key performance indicators (KPIs)
KPIs are integral to digital marketing success as these particular metrics offer measurable values applied to key promotional objectives.
For instance, you may set digital marketing KPIs based on return on investments (ROI), conversion rates, and customer lifetime value, among others. But we’ll look at this later.
By using KPIs to track particular elements of your digital marketing campaign, you’ll give your data direction, meaning that you’ll be able to gain a clearer understanding of which metrics will best benefit your initiatives and omit any insights that are surplus to requirement.
KPIs make a powerful addition to any modern digital marketer’s toolkit. To put this into perspective, here are the primary benefits of working with digital marketing KPIs:
Clarity: KPIs offer a means of identifying potential strengths and weaknesses in your campaigns, empowering you to make vital improvements that will yield a host of positive results.
Setting Goals: KPIs offer a quantifiable point of reference for making real-time, predictive or historic comparisons. In doing so, you'll be able to spot trends that will help you evolve and enhance your marketing activities over time.
Responsibility: KPIs typically highlight both good performance and poor performance in a number of critical areas, offering an insight into where you need to improve your efforts and who should tackle the responsibility.
Consistency: KPIs provide a consistent means of achieving your digital marketing goals on a consistent basis. This is vital if you want to enjoy sustainable success.
