Popups are more than just eye-catching windows that appear on websites as a person browses. When used creatively, popups have a lot of merit for businesses, blogs, and even e-commerce stores. One of the best ways to design them is to use a platform with great templates and support features that enhance your lead generation efforts.
While there are several options on the market, Poptin and Popupsmart are two options you might want to consider.
Below in this article is a high-level, easy-to-digest comparison of the two that should help you make a better, more informed decision for your lead generation goals.
But first, what exactly are pop-ups and what can they do for you?
What are pop-ups?
For starters, a pop-up is a banner or small window that will appear phone number list with priority over other elements while you're browsing a website. The goal of a pop-up is to grab a browser's attention and seemingly get them to take a specific action: sign up for a newsletter, copy a coupon code, join a mailing list, receive news about a product, etc.
Typically, it will allow the site visitor some measure of interaction, such as being able to enter data to subscribe to a newsletter or click a button.
Popups offer versatile options to promote business goals across multiple devices. You can also maximize the potential of a popup by testing different types, such as exit-intent popup , lightbox popup, gamified popups, or countdown popups.
Are pop-ups still relevant?
Whether you're a marketer, sales agent, or business owner, popups can be the reason you grow your email list, reduce your bounce rate, prevent cart abandonment , improve customer loyalty, influence returning customers, extend the time they spend on your site, improve lead generation, promote your content, and possibly most importantly, increase your conversions and sales.
As a website user, you can easily return to your shopping cart, contact a company, change preferences as you please, sign up for exclusive offers, learn about limited-time deals you probably wouldn't see otherwise, conveniently grab discounts, and get interesting recommendations about things you already like.
To achieve results with popups, you need a reliable popup creator who can hone your efforts.
poptin
Poptin is a top-notch popup creation tool that allows you to use a carefully curated, fully-featured drag-and-drop editor to create high-quality popups known as “poptins”.
Your designs will be incredibly responsive and will be the result of using a series of high-quality templates that you can customize to your liking.
You might be worried that you aren't necessarily the best at coding, which would typically allow for the kind of customization you're likely to want to see. However, Poptin has such an impressive design that even without coding knowledge, you can create some of the most visually stunning and relevant poptins ever.
The feature set allows for a wide range of possibilities without requiring a complex skill set on your part.
popupsmart
This is another popular option aimed at helping you create engaging popups aimed at growing your email lists, increasing user engagement, and collecting leads, among other goals.
Here, there are also different template options that you can use to help you easily create your popups to welcome your visitors and try to get them to take the desired actions.
You'll be able to take advantage of different targeting options, which are typically used to help you improve and maintain a stronger brand image based on the behavior of your site visitors.
But since both options offer unique features and options, it can be difficult to make a decision. If you find yourself stuck in this situation, let us help you make the right choice for your business with our analysis.
Comparison between Poptin and Popupsmart
Design and orientation templates
In terms of features, both Poptin and Popupsmart offer great features that simplify lead generation .
Starting with Poptin, one of the key features is the design templates that include gamified popups , full-screen overlays, countdown popups, top and bottom bars, lightbox popups, and social widgets.
This means you can configure multiple options for your popup designs and include interactive gamified elements that spark interest and inspire action.
These popup design templates can be used in conjunction with advanced triggers and targeting options , allowing you to create specific behaviors based on certain actions and properties.
Poptin templates
For example, when a user tries to leave your website, the exit-intent popup could be triggered to display your offer. With Poptin, you can also target your website users based on the specific pages they visit on your website, the countries they browse from, or even the ads that brought them to your site.
popupsmart
Popupsmart, on the other hand, also provides design templates and targeting options for websites, allowing you to focus on behaviors such as exit intent or inactivity.
A/B Testing
A/B testing is another useful feature that allows for effective comparison of interactions, timings, templates, and triggers, to make your popups as effective as possible.
Poptin makes this perfect with its a/b testing feature that allows you to simply create an alternative version of the same popup.
Poptin Popup Generator
With this feature, you can test different elements of your popup and optimize them based on the results you get.
For example, you can create a popup with a countdown timer and do an A/B test without including a countdown timer. Based on the results you get, you can see which popup performs better.
Third-party integrations
Popups are great on their own, but even better when seamlessly integrated with other solutions that can boost sales and conversions and drive business growth.
Integrations can’t be left out here either, as Poptin features over 50 fast native integrations, with over 1500 more via Integromat and Zapier. Your leads and subscribers can be synced with almost any CRM or email marketing platform.
Poptin Integrations
Analytics are also present here, allowing you to see how well your campaigns are doing with a number of in-depth analyses that you would like to use to make changes if necessary and improve your ROI.
Popupsmart also includes a marketing encyclopedia for those who need to consult a useful resource on typical digital marketing terms that they may not necessarily be familiar with.
Use cases for pop-ups
Poptin will be your go-to in a host of different industries including automotive, finance, fitness, real estate, security, travel, food, and education. Remember that templates can be molded to do different things, meaning they could prove valuable in many different contexts.
Take the automotive industry as an example: you can modify a default template to increase the number of people who sign up to test drive new vehicles.
Popupsmart also covers a number of different use cases, but its feature set is primarily geared towards being successful in the world of eCommerce products. For example, you can offer product samples, display endorsements from review sites, set up loyalty rewards, run giveaway campaigns, advertise your special offers, and more.
