Sure, it plays a crucial role. After all, the few who have enjoyed your service might keep coming for more and refer clients to you. But you can’t solely rely on that; you also need to put effort into marketing your practice. That’s the only way to bring your expertise to those who need it the most and scale your business.
Fortunately, you don’t have to become a whatsapp number database marketing pro overnight. Today’s guide will examine 13 consulting marketing strategies to help you attract more clients to your service.
Importance of a marketing strategy for a consultancy
A marketing strategy for consulting firms brings in these three key benefits.
Visibility: a strong consultant marketing strategy draws attention to your practice.
Authority: Effective marketing showcases your expertise and experience, establishing you as an industry authority and expert.
Trust: Your marketing strategy would involve sharing trust signals like testimonials or partnering with trustworthy figures in your niche. These can make you appear credible to clients.
Now, here’s the deal. Consulting clients will only go for consultants they’ve seen or heard about. Moreover, when picking a service, they prefer going for one they trust and perceive as experts.
As you can see, these three elements—visibility, authority, and trust—work together to attract more clients to your consulting practice.
13 ways to create a consulting marketing strategy
Now that you’ve seen what a consultant marketing strategy can do for you, let’s quickly get into how you can create one for your practice:
1. Know your potential customer
Before creating your consulting marketing strategy, you should know your potential customers inside out. Failure to do this can lead to two unfavorable outcomes.
First, your marketing efforts might not effectively reach your target market because you won’t know where they spend their time.
Second, even if your campaign reaches them, it might not resonate because your marketing content will likely not speak to or address their needs.
So, take the time to gather as much information as possible about your audience, including their:
Pain points,
Preferred marketing channels,
Favorite content formats
Ideal consultant personality
Communication preferences
Demographics, interests, and preferences.
You can then use this information to tailor your campaigns. For instance, you can weave your value propositions around their pain points and deliver your content through their preferred channels. That’s how you get good results from your campaigns.
How can you get this information about your potential customers?
If you have current or past clients, you can ask them directly via surveys or interviews. But let’s say that’s not the case. You can still send surveys on social media, industry forums, and relevant communities to gather information about your prospective clients.
Another excellent option is to spy on your competitors. You can analyze their case studies, social channels, etc., to understand their target audience. This will give you an idea of who the people who need your services are.
You can combine these three research methods. After all, the more data you can get, the better you can tailor your campaign.
2. Develop a brand personality
When people interact with your marketing materials, they should be able to associate specific human characteristics and values with your consulting firm, i.e., a brand personality.
If they can relate to this personality, they are more likely to form an emotional connection with your brand and keep you top-of-mind. So, when they need a consulting service, they remember you before others.
Developing a brand personality is fairly straightforward. You have to start by understanding your target audience deeply. That’s settled in #1 above.
Once you’ve nailed down this foundation, find out the personalities or traits you think your audience would love. You can draw inspiration from Aaker’s brand personality model:
