January 8, 2023
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Logistics is a critical part of the supply chain management process and is proliferating.
According to a report by Allied Market Research , the logistics market was valued at $7.641 billion in 2017 and is projected to surpass $12,000 billion by 2027, growing at a CAGR of 6.5%.
The main reason for such massive growth is the exponential rise in e-commerce after the COVID-19 pandemic. Due to this, the logistics industry is becoming fiercely competitive.
With hundreds of thousands of logistics companies competing for market share mobile number list , it's time to figure out how to optimize your logistics business to stay competitive in the years to come.
Most logistics companies prioritize increasing operational efficiency, reducing overhead costs and streamlining internal processes, while neglecting an essential aspect of logistics: marketing.
In this article, we will discuss 11 effective marketing tips to optimize your logistics business.
11 effective marketing tips for logistics companies
Here are the 11 most influential marketing tips for your logistics business to expand your brand visibility, reach more customers, and increase revenue.
1. Improve your website
We live in an age where the Internet is the first place people go to find out about almost anything. The same goes for your potential customers. Put another way, if your potential customers are searching for the services your company offers, they will likely land on your website.
Therefore, a website is a must for any logistics business. Although having a simple website is not enough to remain competitive. Your website needs to make an impressive first impression . Otherwise, your potential customers will not interact with your website further.
Your company's website is one of the most critical aspects of your business. Therefore, we highly recommend working with experts to improve your website in every possible way, such as making it look professional, have intuitive navigation, great user experience, and fast loading.
You can also take advantage of welcome lightbox popups to surprise visitors when they interact with your site.
Also, make sure to include everything you need to know about your business on your website. This includes services offered, contact information, business location, etc.
2. Provide exceptional services and support
As you may already know, logistics is primarily a B2B business. And word-of-mouth advertising can play a vital role in the success of any B2B business (including your logistics business!).
A proven way to gain potential clients through word of mouth is to provide exceptional services and support to your existing customers. Doing so will encourage them to share their expertise with other business owners in their professional network.
This, in turn, will help you acquire new customers without having to put in a lot of effort to reach them.
According to G2’s recent B2B Sales and Marketing Report , 92% of B2B buyers are more likely to purchase after hearing a positive review about a company.
The point here is that you need to provide exceptional service to all existing customers to effortlessly gain new customers.
3. Introduce real-time tracking function
For any logistics company, having a real-time tracking feature on their website is essential. For starters, it helps make their logistics services more marketable and improves the process of tracking shipments of goods in motion.
Image source: IThinkLogisitcs
Additionally, real-time tracking helps reassure your customers regarding the movement of their packages, keeping them informed about the up-to-date status of their shipment.
Therefore, if your logistics company does not yet have a real-time tracking feature, you should develop and implement it on your website as soon as possible.
4. Offer competitive prices
While this isn't exactly a marketing strategy, offering competitive prices can help you get more customers and increase your business's overall revenue.
You see, the logistics market is fiercely competitive. In order to survive, logistics companies often slash their prices with lucrative offers like express air freight , ocean freight, same-day delivery, etc., at regular rates for a limited time to attract more customers.
To do the same, you will need to focus on reducing your operational costs. One way to do this is by integrating the latest logistics tools and technologies, which directly help reduce your expenses.
Once operating costs are low, you can start offering competitive prices without compromising the quality of your services.
5. Build a strong brand presence
As mentioned above, the logistics market is becoming more and more competitive every day. So, if you want your potential customers to notice you, you need to stand out.
The best way to immediately stand out from your competitors is by building a strong online brand . For the uninitiated, branding is all about giving your company a truly unique identity.
Image source: MundoCientíficoInfo
There are several ways to create a strong brand presence for your logistics business. You can develop a unique and eye-catching logo and create a tagline that will instantly grab your potential customer’s attention.
In addition to this, you should also develop a clear value proposition and the core values that your company stands for no matter what. This will help establish a strong brand identity for your logistics business.
6. Start blogging
Blogging is incredibly underrated in the logistics industry. But in reality, blogging has huge potential for logistics companies.
On the one hand, blogging is one of the cheapest yet most effective marketing strategies.
By blogging consistently, you can establish thought leadership in your market. To get started with blogging, you can post informative content, how-to guides, tutorials, whitepapers, etc. to showcase your expertise and establish yourself as a subject matter expert.
7. Optimize your site for Google
Blogging is essentially a core part of search engine optimization (SEO).
It is a cost-effective and highly sustainable marketing strategy. This is mainly because, today, as many as 70% of customers search for a company on Google before doing business with them.
Image source: MovimientoTráficoMedios
Optimizing your website for Google can gradually increase your ranking in Google search results, attracting more traffic to your website and generating more leads and sales.
8 – Incorporate a content marketing strategy
While creating and publishing content through blogs is very important, the most important thing is to ensure that your content reaches your potential customers.
A solid content marketing strategy helps you distribute the content you create on your website and ensure it reaches your target customers.
To do this, in addition to blogging, you need to start taking advantage of guest blogging, creating video content, running paid advertising campaigns, and more.
This will help gradually increase your brand awareness, expand your reach, and establish thought leadership in your industry.
9. Take advantage of social networks
Social media can be a game-changer for logistics companies. Social media platforms, especially LinkedIn and Twitter, have become a major hub for establishing business relationships and industry discussions.
