But if you’re struggling with lead generation on social telegram database media, you’re not alone. Only 26% of marketers believe social media is an effective tactic for lead generation, according to Ascend2’s 2015 Lead Generation Trends Survey.
That doesn’t sound so good. But let’s dig a little deeper.
Not everybody is struggling with lead generation on social media. Social Media Examiner also did a detailed study of how marketers are using social media. One of the things they focused on was lead generation. And because of how they broke out the responses, we can see an interesting – and promising – trend. It’s also a nice kick-off of our list of lead generation tactics.
1) Give it enough time.
In the Social Media Examiner study, more than two-thirds of marketers who spent at least six hours a week doing social media marketing said they were doing well with lead generation.
So there’s your first way to get more leads from social media marketing. Social media, while free, requires time. About an hour a day. And while there are ways to save time on social media and ways to automate your social media work, ultimately it is a social medium. That means you’re going to have to be yourself and put in some time building real connections with people.
Good news is, the people who do that tend to get results.
2) Stick with it.
The next interesting tidbit from the Social Media Examiner study was how much experience helps with social media marketing. The people doing social media marketing for a year or more got substantially better results than the newbies. So if you’ve still got your social media training wheels on, stay with it. Experience brings results.
SMExaminerLeadGenByYear
3) Be worth following on social media and apply best practices to get the most views and shares for your content.
Based on a lot of comments we’ve gotten here, and on the consensus of the smartest social media marketers, you don’t ever want to buy followers online. It just gets poor results.
That means you have to earn your followers.
First of all, be helpful. Create content that helps your audience do what they want to do. This may require you to take a step back to figure that out. So do it. If you don’t understand your audience – what they struggle with, what they care about, what they want – no amount of marketing tips and tricks can help you.
The first thing is to get your content’s content right. The next is to format it correctly. Infographics like “The optimal length for social media updates and more” can help. We’ve also published posts recently about how to get more engagement on Facebook, LinkedIn and Twitter.
