With their short duration and engaging format, explainer videos have become a go-to type of marketing video. From animated to typographic styles, this type of video is versatile and can be shared on different digital platforms; however, mediocre and overused explainer videos tend to bore the viewer. Those commercial- or advertising-style talking heads no longer captivate today's Internet users.
This is where marketers’ creativity is put to the test. Internet users’ attention spans are getting shorter, but the message marketers need to belgium business fax list convey through explainer videos is becoming more complex. In this case, generating new ideas for explainer videos is key to capturing the attention of more viewers.
In this article, we'll break down some explainer video ideas to keep your creative juices flowing.
A smiling man with dreadlocks adjusts a camera on a tripod in a well-lit studio setting.
Explainer video ideas to attract more audiences
Your customers' attention shifts from pillar to post. And in this digital world we live in, it's a battle for attention.
The good news is that you can stand out in the most crowded spaces. It just takes a little more creativity. Here are some ideas you can use for your next explainer video projects:
Product demonstration
Create a video that shows your product or service in action so your audience can visualize their experience with the actual product. Highlight its key features and benefits and demonstrate how it solves a specific problem or meets a customer’s needs.