How to Launch Free Popups and Contact Forms on Your EKM Website
Posted: Wed Dec 18, 2024 7:16 am
Abbey Claire Dela Cruz
July 28, 2022
All,
e-commerce
sales,
EKM is a very popular CMS platform in the UK.
People can create online stores with it, but they still need a way to convert site visitors into leads, customers, and brand subscribers.
This is a challenge that many entrepreneurs face, so it's best to consider website pop-ups to make life a little easier.
Poptin is one such tool that helps people create popups on EKM . country b2b b2c email list It recently launched an app on the EKM platform, so users can now enjoy the advantages of building popups and contact forms that convert visitors into customers on those online stores.
What are pop-ups?
A pop-up is usually a small window on a website, but it can take up the entire space. Some people also use email pop-ups to grab attention , draw attention, and build buzz. Marketers often use them to advertise specific things or generate more leads.
The pop-up is controversial and many feel it is outdated or bad for business. They worry about disrupting the user experience or annoying those visiting the website.
However, they do serve a purpose and are quick, simple messages that are often functional additions to any online store's site.
How Pop-ups Can Help Your EKM Store Grow
Pop-ups naturally increase conversion rates. You probably don't want to hear this, but potential customers abandon their carts and websites, never to return. There are many reasons for this:
They are not interested in the offer.
They are not the right ones (or you don't realize it)
They are in a hurry
They are distracted
Regardless, re-engaging with abandoned visitors dramatically improves conversion rates, and that's where popups work best.
They offer you a second chance to convert your audience. When you focus your visitors’ attention on a single, valuable, relevant and timely offer, you have a better chance of achieving a conversion.
In a sense, a pop-up counteracts the idea of choice. Customers of your online store are overloaded with options. They see multiple links, buttons, and attention-grabbing messages.
In a sense, they run away when they can't decide. Although humans gain power through choice, too much decision results in paralysis. You can alleviate anxiety by eliminating some options.
That's part of the reason landing pages are effective at driving conversions. The focus is on one goal.
EKM pop-ups can take on the role of a salesperson, tapping the prospect on the shoulder and being helpful. They boil things down to an offer and simplify everything else.
Pattern interruption is another way pop-ups re-engage potential customers. This technique is used by marketers all over the world.
Generally, you say or do something unexpected that disrupts the person's routine.
When you disrupt patterns, you create a moment for chance.
Pop-ups follow that logic. They show visitors offers that sweeten the deal and convince them to think again down the predictable path that leads to the “back” button.
In a sense, you're using the pop-up to grab the visitor's attention and focus it on something else. While it's similar to what they were doing before, they're now intrigued to stay focused.
Pop-ups also reinforce and repeat their message subtly. Effective frequency indicates the number of times someone must be shown a statement before they act.
There are different theories about what that is, but you know it happens more than once.
A popup takes advantage of that by giving you another opportunity to get your message across and reinforce it. If it’s designed like your online store page, you’re nudging the potential customer towards becoming a paying customer. This works for contact forms and email forms, too!
Creating your EKM popups with poptin
Poptin has just been added to the EKM App Store. So, you can use it to create popups that engage visitors, encourage them to use email forms, reduce cart abandonment, and capture leads.
It's easy to create all kinds of popups, such as email popups, contact forms , welcome popups, discount popups, and everything in between. You even get an autoresponder to send emails at the right time.
Overall, Poptin has many features, including:
Display Rules – Visitors are probably tired of seeing the same ads all the time. Show different popups based on traffic sources, previous interactions, days/times, pages, locations, etc.
Generate exit-intent popups – Smart triggers help you display a popup when it matches the user’s intent. Exit-intent triggers grab a person’s attention before they click away from your site.
A/B testing – Create two different popups and test them to determine which one captures more attention.
Drag and Drop Editor – Move things around easily and make changes effortlessly.
See all features here .
These are the steps required to create EKM popups:
Log in to your EKM account and tap “design”.
Scroll down to “more actions” and select “inject custom code”.
Log in to your Poptin account and tap “install code” at the top of the dashboard. Copy that code.
Return to your EKM account to paste the installation code into the "HTML Header Code" area and then click "save".
If you want to see the popup in the checkout flow, follow these steps:
Visit "features" and search for "Google Tools" to install it.
Paste your Poptin installation code into the "Google Analytics Tracking Code" area and then click "save."
E-commerce pop-up use case examples
It's important to know how real e-commerce businesses use pop-ups and do so effectively. Here are some examples to consider:
FLASH DEALS
These are short-term promotions and many e-commerce brands use them to reduce stock. Discounts are usually priced higher to attract people, but they usually have lower quantities and time limits.
It's generally best to use calming images, muted colors, and describe a specific action required. Some people use small bars with a countdown clock to show how much time is left, how much discount the user gets, and any codes needed to open that special offer.
July 28, 2022
All,
e-commerce
sales,
EKM is a very popular CMS platform in the UK.
People can create online stores with it, but they still need a way to convert site visitors into leads, customers, and brand subscribers.
This is a challenge that many entrepreneurs face, so it's best to consider website pop-ups to make life a little easier.
Poptin is one such tool that helps people create popups on EKM . country b2b b2c email list It recently launched an app on the EKM platform, so users can now enjoy the advantages of building popups and contact forms that convert visitors into customers on those online stores.
What are pop-ups?
A pop-up is usually a small window on a website, but it can take up the entire space. Some people also use email pop-ups to grab attention , draw attention, and build buzz. Marketers often use them to advertise specific things or generate more leads.
The pop-up is controversial and many feel it is outdated or bad for business. They worry about disrupting the user experience or annoying those visiting the website.
However, they do serve a purpose and are quick, simple messages that are often functional additions to any online store's site.
How Pop-ups Can Help Your EKM Store Grow
Pop-ups naturally increase conversion rates. You probably don't want to hear this, but potential customers abandon their carts and websites, never to return. There are many reasons for this:
They are not interested in the offer.
They are not the right ones (or you don't realize it)
They are in a hurry
They are distracted
Regardless, re-engaging with abandoned visitors dramatically improves conversion rates, and that's where popups work best.
They offer you a second chance to convert your audience. When you focus your visitors’ attention on a single, valuable, relevant and timely offer, you have a better chance of achieving a conversion.
In a sense, a pop-up counteracts the idea of choice. Customers of your online store are overloaded with options. They see multiple links, buttons, and attention-grabbing messages.
In a sense, they run away when they can't decide. Although humans gain power through choice, too much decision results in paralysis. You can alleviate anxiety by eliminating some options.
That's part of the reason landing pages are effective at driving conversions. The focus is on one goal.
EKM pop-ups can take on the role of a salesperson, tapping the prospect on the shoulder and being helpful. They boil things down to an offer and simplify everything else.
Pattern interruption is another way pop-ups re-engage potential customers. This technique is used by marketers all over the world.
Generally, you say or do something unexpected that disrupts the person's routine.
When you disrupt patterns, you create a moment for chance.
Pop-ups follow that logic. They show visitors offers that sweeten the deal and convince them to think again down the predictable path that leads to the “back” button.
In a sense, you're using the pop-up to grab the visitor's attention and focus it on something else. While it's similar to what they were doing before, they're now intrigued to stay focused.
Pop-ups also reinforce and repeat their message subtly. Effective frequency indicates the number of times someone must be shown a statement before they act.
There are different theories about what that is, but you know it happens more than once.
A popup takes advantage of that by giving you another opportunity to get your message across and reinforce it. If it’s designed like your online store page, you’re nudging the potential customer towards becoming a paying customer. This works for contact forms and email forms, too!
Creating your EKM popups with poptin
Poptin has just been added to the EKM App Store. So, you can use it to create popups that engage visitors, encourage them to use email forms, reduce cart abandonment, and capture leads.
It's easy to create all kinds of popups, such as email popups, contact forms , welcome popups, discount popups, and everything in between. You even get an autoresponder to send emails at the right time.
Overall, Poptin has many features, including:
Display Rules – Visitors are probably tired of seeing the same ads all the time. Show different popups based on traffic sources, previous interactions, days/times, pages, locations, etc.
Generate exit-intent popups – Smart triggers help you display a popup when it matches the user’s intent. Exit-intent triggers grab a person’s attention before they click away from your site.
A/B testing – Create two different popups and test them to determine which one captures more attention.
Drag and Drop Editor – Move things around easily and make changes effortlessly.
See all features here .
These are the steps required to create EKM popups:
Log in to your EKM account and tap “design”.
Scroll down to “more actions” and select “inject custom code”.
Log in to your Poptin account and tap “install code” at the top of the dashboard. Copy that code.
Return to your EKM account to paste the installation code into the "HTML Header Code" area and then click "save".
If you want to see the popup in the checkout flow, follow these steps:
Visit "features" and search for "Google Tools" to install it.
Paste your Poptin installation code into the "Google Analytics Tracking Code" area and then click "save."
E-commerce pop-up use case examples
It's important to know how real e-commerce businesses use pop-ups and do so effectively. Here are some examples to consider:
FLASH DEALS
These are short-term promotions and many e-commerce brands use them to reduce stock. Discounts are usually priced higher to attract people, but they usually have lower quantities and time limits.
It's generally best to use calming images, muted colors, and describe a specific action required. Some people use small bars with a countdown clock to show how much time is left, how much discount the user gets, and any codes needed to open that special offer.