Whole Foods product labeling problem

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In 2015, Whole Foods got caught mislabeling food products. This was a core problem. Customers must be able to trust essential information about a company’s products. Whole Foods denied it at first. But then its CEOs owned up to it. The company made social posts about what it was doing to fix the problem. It instituted a third-party auditing system.

Following up
During any social media crisis, your brand needs to keep brazil whatsapp number your followers regularly updated on progress. Your plan should outline which members of staff are tasked with follow-up. Establish who is supposed to follow up on the issue with individual consumers. And establish who should make posts about the wider problem.



It’s also wise to formalize how often these updates occur. Identify the types of media that are most appropriate for responses. For instance, bigger issues may require videos from executives or links to blog posts.