Good agency-client relationships are characterized by mutual respect, understanding and open communication between all parties involved.
The best way to foster these types of positive relationships is through transparency and open lines of communication between all team members.
Let’s take a look at some vital tips for improving marketing agency-client relationships.
Transparency is the key:
Wooden letter tiles spell out "SPEAK TRUTH" on a light background.
When new zealand business fax list maintaining a strong agency-client relationship , it is vital to treat all information relating to client services and marketing campaigns as strictly confidential. This includes information such as the timeline of proposed projects, details about existing campaigns, and other potentially confidential material.
Small pieces of knowledge can lead to bigger problems if they are not kept secret when necessary.
Communicate regularly:
Regular newsletters and updates from the marketing agency to the client will keep them informed about what is happening with their account. These types of statements should be informative and not sales-oriented. Consider summarizing new developments that have occurred on a given project in your business proposals to reassure clients that their marketing budget is being spent according to plan; this will calm any fears or concerns they may have about how their money is being spent.
