What is BtoB digital marketing? Explaining the purpose, benefits and methods
Posted: Wed Dec 04, 2024 5:31 am
In recent years, digital technologies such as AI, IoT, and big data have developed rapidly, and services and transactions are increasingly being conducted online.
Even in the B2B business, the number of companies considering introducing digital marketing, such as starting to operate web media, is on the rise.
Many people know that digital marketing will be necessary in the future, but are unsure how to go about it in the B2B world.
In this article, we will explain the cambodia telegram phone number list purpose and methods of digital marketing from a BtoB perspective.
If you want to know more about B2B digital marketing, be sure to check this out.
If you would like to know what kind of measures are available for BtoB marketing, please take a look at the white paper " BtoB Marketing Measures You Should Keep in Mind " distributed by our company, Tekro Inc.
Before explaining digital marketing in BtoB, let's review the definition of digital marketing.
Digital marketing is a marketing method that utilizes digital technologies such as the web and AI .
In recent years, the importance of digital marketing has increased regardless of industry, and it is also attracting attention in B2B business.
Before the introduction of digital marketing, the main sales methods in B2B marketing were direct visits to client companies and telemarketing.
These methods limit the number of customers you can reach.
In addition, the accuracy of this method was low because the only way to infer the needs of potential customers (leads) and their interest in the product was from their reactions.
On the other hand, digital marketing makes it possible to acquire a large number of users who have viewed a website, social media, web advertisements, etc. as leads, establish contact with them, and efficiently approach them based on their individual interests and challenges.
The purpose of digital marketing in B2B
The purpose of digital marketing in B2B is to collect lead customers by utilizing digital content such as websites and social media , and increase interest in products and services to lead to purchases .
This allows you to connect with sales at the right time, helping you move towards closing deals efficiently.
Differences from Web Marketing and Content Marketing
Terms that are easily confused with digital marketing include "web marketing" and "content marketing."
Web marketing is a marketing method that acquires leads through the web, such as through websites, owned media, email, and web advertising.
Content marketing is a marketing method that aims to improve a company's branding and customer engagement by delivering content that is useful to customers, such as videos and columns.
The content provided through content marketing is not limited to online content; advertising used offline, such as direct mail and flyers, can also be considered content.
On the other hand, digital marketing is a marketing method that uses digital technology, including the Web.
Therefore, web marketing and content marketing can be considered types of digital marketing.
Differences from BtoC marketing
BtoC marketing is different from BtoB, which targets companies as customers, and is marketing that targets end users (consumers).
The big difference with B2B marketing is the process of deciding on a purchase .
In B2C, the purchasing decision is made by a single consumer who purchases the product or service.
Therefore, experiences that stimulate a person's desire to purchase, word of mouth on websites or social media, etc. become the deciding factors for a purchase.
Another characteristic is that since decisions are usually made alone, the consideration period before a purchase is short.
On the other hand, in B2B, multiple people are often involved in the purchasing decision.
Since the purchase is considered by multiple people, including the person in charge and the person responsible for approving the payment, it naturally takes a long time to make a decision.
In addition, the reason for a purchase decision must be logical and convincing enough for the majority to understand.
In digital marketing, the most effective methods vary depending on whether it is BtoB or BtoC.
Therefore, when looking at examples of successful digital marketing, it is important to check whether the company in question is BtoB or BtoC.
Even in the B2B business, the number of companies considering introducing digital marketing, such as starting to operate web media, is on the rise.
Many people know that digital marketing will be necessary in the future, but are unsure how to go about it in the B2B world.
In this article, we will explain the cambodia telegram phone number list purpose and methods of digital marketing from a BtoB perspective.
If you want to know more about B2B digital marketing, be sure to check this out.
If you would like to know what kind of measures are available for BtoB marketing, please take a look at the white paper " BtoB Marketing Measures You Should Keep in Mind " distributed by our company, Tekro Inc.
Before explaining digital marketing in BtoB, let's review the definition of digital marketing.
Digital marketing is a marketing method that utilizes digital technologies such as the web and AI .
In recent years, the importance of digital marketing has increased regardless of industry, and it is also attracting attention in B2B business.
Before the introduction of digital marketing, the main sales methods in B2B marketing were direct visits to client companies and telemarketing.
These methods limit the number of customers you can reach.
In addition, the accuracy of this method was low because the only way to infer the needs of potential customers (leads) and their interest in the product was from their reactions.
On the other hand, digital marketing makes it possible to acquire a large number of users who have viewed a website, social media, web advertisements, etc. as leads, establish contact with them, and efficiently approach them based on their individual interests and challenges.
The purpose of digital marketing in B2B
The purpose of digital marketing in B2B is to collect lead customers by utilizing digital content such as websites and social media , and increase interest in products and services to lead to purchases .
This allows you to connect with sales at the right time, helping you move towards closing deals efficiently.
Differences from Web Marketing and Content Marketing
Terms that are easily confused with digital marketing include "web marketing" and "content marketing."
Web marketing is a marketing method that acquires leads through the web, such as through websites, owned media, email, and web advertising.
Content marketing is a marketing method that aims to improve a company's branding and customer engagement by delivering content that is useful to customers, such as videos and columns.
The content provided through content marketing is not limited to online content; advertising used offline, such as direct mail and flyers, can also be considered content.
On the other hand, digital marketing is a marketing method that uses digital technology, including the Web.
Therefore, web marketing and content marketing can be considered types of digital marketing.
Differences from BtoC marketing
BtoC marketing is different from BtoB, which targets companies as customers, and is marketing that targets end users (consumers).
The big difference with B2B marketing is the process of deciding on a purchase .
In B2C, the purchasing decision is made by a single consumer who purchases the product or service.
Therefore, experiences that stimulate a person's desire to purchase, word of mouth on websites or social media, etc. become the deciding factors for a purchase.
Another characteristic is that since decisions are usually made alone, the consideration period before a purchase is short.
On the other hand, in B2B, multiple people are often involved in the purchasing decision.
Since the purchase is considered by multiple people, including the person in charge and the person responsible for approving the payment, it naturally takes a long time to make a decision.
In addition, the reason for a purchase decision must be logical and convincing enough for the majority to understand.
In digital marketing, the most effective methods vary depending on whether it is BtoB or BtoC.
Therefore, when looking at examples of successful digital marketing, it is important to check whether the company in question is BtoB or BtoC.