As a carrier platform for public domain traffic, the official website should do a series of private domain drainage work. ) Registration link guides "long-term continuous supply" Bfr fr Our official website registration process before starting private domain work is relatively simple. The purpose is to get the user's retention information at the moment to facilitate DR cleaning and follow-up. After planning to do private domain, the official website registration process was transformed, and guidance for private domain was added before and after registration: Before registration: add WeChat service account to scan the code to follow, and guide the flow to become a public account fan to receive subsequent content push; After registration: Add enterprise micro account to add guidance, improve the user's willingness to actively consult, and receive subsequent group message push; ) Marketing activity guidance "batch centralized supply" Bfr Previously, when holding online and offline marketing activities, exhibition user information was mostly collected in the form of questionnaires, and then manually imported into R without retention guidance.
First, it will cause data fragmentation between indonesia number for whatsapp systems, and second, everyone knows that the conversion cycle of activity leads is very long. If you only get the leads and do not conduct subsequent cultivation and contact, it will be difficult to evaluate and measure the value of the activity source leads. fr After following the service account through the QR code, the retention link will automatically pop up "channel source, behavior record, lead data, etc. are directly mapped to R". After success, guide the addition of enterprise micro account to receive prizes. A set of silky small combos, easy to grasp.
How is the effect? The average daily lead retention rate of the official website's private domain "WeChat fans + number of corporate WeChat fans added" is about -5; Marketing activities depend on the scale of the conference. In the second-large-scale activities, the
merchants; Kuaishou e-commerce also upgraded the refund function after the merchant agrees to refuse to accept at about the same time. So far, "refund only" has become the standard of the e-commerce industry, which also means that the e-commerce platform finally chooses to lean towards consumers in the trade-off between the interests of merchants, brands, users and other parties, and the competition for users by the e-commerce platform has once again escalated. In fact, the essence of retail is to provide users with better products at lower prices and better services. In this sense, the emphasis of e-commerce platforms on users is both a transformation and a return, and a subversion of traditional production relations.
How do merchants and users view e-commerce platforms? Consumers and merchants have different positions and views on what e-commerce should do and what kind of e-commerce the market needs. Wang Li is a middle-level manager of a large Internet company. He has been admiring major luxury goods for many years. Many sales staff of major brands are his "WeChat friends". The annual shopping expenses range from tens of thousands to hundreds of thousands of yuan. But in the past three years, Wang Li's consumption concept has changed. He is no longer obsessed with big brands, but pays more attention to adaptability.