If your web page has a lot of referring domains, meaning other sites link to it through backlinks, that tells search engines like Google that yours is an authority site. Google is likely to rank your page higher, meaning you may get a higher click-through rate.
Apart from SEO, link building will also drive quality traffic from authority sites to your website. However, you need to adopt a good SEO outreach campaign to build backlinks from authority sites. Here are ten tips that will help you in link building :
1. Know the keywords to target
The keywords you want to rank for will form the basis of your SEO outreach campaign. Keeping a list of these keywords will help you reach sites that rank for your specific query.
Let's say you're trying to build links to your SEO solutions software.
Source: Google Keyword Planner
The first step is to identify which search query you want to appear for. country wise email marketing database Once you enter it into Google Keyword Planner, you will be able to see the relevant search terms you want to rank for. In this case, searching for the keyword “SEO software” also suggested “rank tracker,” “small SEO tool,” “best SEO tools,” among others.
When choosing your anchor text, make sure you choose one that accurately describes what you’re linking to in the first place. So, in the example above, Poptin added a link to his blog post “7 Best Practices for Website Popups That Convert” to the anchor text “website popups” in his guest post about website popups that was published on Webflow. This brings us to our next tip:
2. Identify key sites
Link building is no longer a numbers game. You could have gotten by with inserting backlinks and guest posting on every site that accepts your content. However, Google now penalizes spammy backlinks and rewards links from niche-relevant sites. You need to identify niche sites to post your content on. There are a couple of ways to do this.
First, you can take note of the sites that are already ranking for the keywords you are targeting. For example, searching for “best SEO tools” yields the following results:
If we feel confident, we could leverage the immediate sites we see for our SEO outreach. In this case, Oberlo, Techradar, and PCMag. However, these are most likely very established domains and getting backlinks from these domains is nearly impossible unless your brand is well-known as well.
Another method would be to take advantage of sites that link to these high-ranking blogs. Use a backlink checker like the one from Ahrefs or Linkody to see a list of domains that link to a chosen URL.
Source: Ahrefs Backlink Checker
In this case, we are looking for sites that link to the number one ranking blog for the search term “best SEO tools,” which is Oberlo’s blog. List the domains that are showing up in the backlink checker you have used. Use your common sense to determine whether these domains fit your niche or not.
3. Examine the authority of your link.
Not all referring domains will help your SEO. Building links from spammy and disreputable sites can even hurt your SEO.
Most backlink checkers and SEO tools rate domains based on a 100-point base. Domains with a score above 60 are considered authority sites.
Source: Ahrefs Backlink Checker
Try to leverage sites that have a domain rating above 60. Looking at the results above, only a few referring domains to Oberlo’s blog have a rating above 60. One of them is Business 2 Community and another is Member Press at 79. As you scroll down the results, you will be able to note more domains.
Source: Linkody Backlink Checker
For reference, Oberlo, the domain that contains the number one result for the search term “best SEO tools,” has a Domain Rating of 1.
4. Research your prospects
You may be forced to send an email to each of your qualified domains immediately. We need to take a few more steps before we get to that part. The first step is to research your prospects.
You'll want to know the following about each of your potential customers:
What is your niche?
What are some of their blogs that have caught your attention?
What is your product/service?
Are you a new company or an established company?
Simply knowing these things (a quick search will give you the answers to those questions) will allow you to better interact with them and even suggest topics they could use. That will help foster a better connection with them, rather than presenting them with a copied and pasted template, without knowing who they are.
5. Create outreach templates
You'll want your emails to be unique to the domains you're targeting. That's rule number one for cold emails . If you've researched your prospects, writing personalized and unique cold emails will come naturally if you've researched your leads.
On the other hand, you'll also want to maximize your time by not writing from scratch every time you send an email to a new recipient. By preparing multiple templates, you can mix up your outreach emails and ensure that no two emails are the same.
