All studies prove it: the reading rate of text messages is 98% . So why not take advantage of it? In this guide, discover our tips for success in your SMS marketing campaigns.
What is SMS marketing?
SMS marketing is a communication technique based on sending personalized information by SMS. Recipients are customers or potential customers who have agreed to receive it. It offers multiple communication possibilities : notifications, surveys, launching of time-limited promotional offers, alerts, etc.
There are two types of SMS:
Transactional SMS : validate an action, notify an event, confirm an order, etc. In 2021, more than 6.8 billion notification SMS were sent.
Promotional SMS : for driving traffic to the store, direct marketing, advertising, etc. In 2021, brands sent 4.5 billion commercial text messages.
SMS marketing campaigns offer excellent results at a lower cost :
Effectiveness : In France, 84% of people over 12 years old have a smartphone. They consult it for about 3 hours a day.
High delivery rate : 95% of SMS are received in less than 10 seconds. 99% are received in less than 10 minutes.
Immediacy : Over 90% of SMS are read immediately after receiving them. Take advantage of this to communicate upcoming events or to create a sense of urgency. For example, you can attract your customers to the store by offering a special offer.
Attractive rates : each SMS costs on average a few euro cents. The return on investment (ROI) of campaigns is very high. 97% of messages sent by a brand or company to its customers/prospects are consulted.
SMS marketing is quick and easy to implement. Setting overseas chinese in usa data up a campaign only takes a few minutes. It allows you to establish an immediate relationship with your targets at any time. Messages can be targeted at local, foreign and cross-border clientele.
Sending group SMS is a winning strategy to develop customer relationships . It effectively increases satisfaction (guidance on the purchasing journey) and loyalty (promotional offers).
Some techniques for the success of your SMS marketing campaigns
Before you start with SMS marketing, it is important to know the best practices to follow.
1. Evaluate your needs
Do you want to better inform your customers? Increase their satisfaction? Build loyalty? Recover inactive customers? Find new customers to increase your sales? It is essential to determine quantified objectives to achieve such as:
The number of people who come to the store after an invitation;
The increase in sales in a specific product category;
The success of a promotional offer;
Request for information about a new service;
The new clientele (age, geographic area).
2. Determine the type of SMS marketing campaign that meets your objectives
For example, if you want to inform your customers, you can send them:
Practical information: change of opening hours or address of a point of sale;
Appointment reminders;
Event invitations: games, webinars, product launches, open houses, sales, flash sales, Christmas, Mother's or Father's Day, Valentine's Day, etc.;
Personalized messages: customer birthdays, targeted promotions, etc.;
Transactional messages, at all stages of the purchasing journey: thank yous after an order, collecting a package, etc.
3. Equip yourself with a mass SMS sending solution
Importing contacts, customizing messages, automating shipments, scheduling date/time for shipments... It is ideal for organizing and managing your SMS marketing campaigns more easily. Regarding the client file , two cases may arise:
You already have an SMS opt-in customer file;
DataventureYou rent an SMS prospecting file from a specialized company such as . You benefit from the activation of a turnkey solution.
Don't forget to perform a Home Location Register (HLR) search to ensure delivery of your SMS.
