Their success lies in the fact that they let the crisis go its way
Posted: Wed Dec 18, 2024 10:09 am
This is quite a risky move on the one hand, but as it turned out in these cases, when you have a lawsuit going on it’s better to say as little as possible until the verdict is reached.
When the judge dismissed the lawsuit, they responded buy whatsapp data that the lawsuit had no basis and they explained that they never said that Impossible Whoppers were vegan. Shortly after this the crisis was almost forgotten and they continued with an even bigger campaign, using humour.
Crisis Communication Example no. 2: Chipotle E Coli Disaster
What was the situation?
According to the CDC, 60 cases of E Coli poisoning associated with the Chipotle chain restaurant were reported in 14 different states in the US by the end of 2015. Even the most fervent brand loyalists were left doubting the authenticity and safety of the foods served there after this information was published.
The media picked up on the incident immediately and Chipotle faced a PR crisis that has impacted them for a long time since. It resulted in a massive drop in the stock price of the company and its sales (estimated to be in the tens of millions).
When the judge dismissed the lawsuit, they responded buy whatsapp data that the lawsuit had no basis and they explained that they never said that Impossible Whoppers were vegan. Shortly after this the crisis was almost forgotten and they continued with an even bigger campaign, using humour.
Crisis Communication Example no. 2: Chipotle E Coli Disaster
What was the situation?
According to the CDC, 60 cases of E Coli poisoning associated with the Chipotle chain restaurant were reported in 14 different states in the US by the end of 2015. Even the most fervent brand loyalists were left doubting the authenticity and safety of the foods served there after this information was published.
The media picked up on the incident immediately and Chipotle faced a PR crisis that has impacted them for a long time since. It resulted in a massive drop in the stock price of the company and its sales (estimated to be in the tens of millions).