successful content campaigns by Gymshark
Posted: Wed Dec 18, 2024 10:10 am
Ted Baker seasonal promotions email
See how they create a sense of urgency in the follow-up email.
The headline under the main picture now says “in high demand” to let the customer know items are selling out quickly. And they drive this point home even further in the description by using phrases like “pieces are flying out” and “if you don’t, somebody else will.”
They also include pictures of their best-selling products, so customers can see what is being snatched up.
Step 3: Use influencers to promote your seasonal campaign
If you’re already working with influencers, use your seasonal campaign as an opportunity to collaborate.
They can reach customers outside of your network by oman telephone number search promoting your campaign on social media—giving you new visitors to engage with.
This is how Gymshark used influencers to promote their sales event:
Notice how she promoted Gymshark’s event at the end of her post.
People follow Whitney Simmons for workout tips and other valuable information. She gives her followers the content they crave, then casually promotes Gymshark at the very end.
This approach works because you don’t target followers with boring advertisements they’ll end up ignoring. You give them content that brings value, then conclude the post with a quick promotion. That’s the magic of influencer marketing.
You might be thinking Gymshark is a big brand that’s known for their influencer marketing strategy—and you’re a small company without a huge marketing budget. That doesn’t mean you can’t enjoy similar results.
See how they create a sense of urgency in the follow-up email.
The headline under the main picture now says “in high demand” to let the customer know items are selling out quickly. And they drive this point home even further in the description by using phrases like “pieces are flying out” and “if you don’t, somebody else will.”
They also include pictures of their best-selling products, so customers can see what is being snatched up.
Step 3: Use influencers to promote your seasonal campaign
If you’re already working with influencers, use your seasonal campaign as an opportunity to collaborate.
They can reach customers outside of your network by oman telephone number search promoting your campaign on social media—giving you new visitors to engage with.
This is how Gymshark used influencers to promote their sales event:
Notice how she promoted Gymshark’s event at the end of her post.
People follow Whitney Simmons for workout tips and other valuable information. She gives her followers the content they crave, then casually promotes Gymshark at the very end.
This approach works because you don’t target followers with boring advertisements they’ll end up ignoring. You give them content that brings value, then conclude the post with a quick promotion. That’s the magic of influencer marketing.
You might be thinking Gymshark is a big brand that’s known for their influencer marketing strategy—and you’re a small company without a huge marketing budget. That doesn’t mean you can’t enjoy similar results.