By using this strategy, you can ensure that you’re reaching people in the way that’s most convenient for them, and that your message is delivered more effectively. From the Past to the Future: HOW TO KEEP YOUR CONTENT MARKETING STRATEGY COMPETITIVE How to Atomize Your Content If you’re ready to start atomizing your content, you’re in luck. The process itself isn’t all that complicated, but it does require a bit of thought and planning to execute effectively. While it’s possible to take an existing piece of content and turn it into a specific topic, it’s usually best to have that vision in mind from the start.
Here are the best steps to follow. Step One: Decide on an Overarching Theme Before you start chopping up your content, you’ll need to decide on an overall theme. This topic should be broad enough to fit your overall niche, but still be able to be broken down into smaller subtopics. This is an area where many digital marketers struggle. They want to talk about an important aspect of their industry, but they continue to think micro rather than macro. Remember, you want to make your content broad enough to be consumed in a variety of ways.
To help you, we suggest considering the areas of greatest indian whatsapp numbers interest to your industry or niche. Start with the problem itself, and then find ways to solve it. Finally, you can dedicate a few pieces to solutions, FAQs, or anything else that makes sense. The main thing? You want your topic to be broad enough and to be able to dive deeper into those topics as needed. Step Two: Research the Information Once you’ve decided what you’ll be talking about in your chunked content, start researching the information. To make things easier, pick one main topic, and then find seven to eight smaller topics as you go.
Take notes on each of these as if they were separate topics. However, it is important to make sure that they are all connected in some way. This will be important later when you start to actually produce the content itself. If you can, try to separate out the different pieces of information that you think will make the most sense. For example, you might have one piece of paper for your main blog and separate pieces for smaller blogs. While some information may carry over from one source to another, the main topic of each source should still be the top priority.