Ksenia Buevich
Head of SEO and Administration Department
The COVID-19 pandemic has made its own adjustments latest phone number database to the usual way of life of every person. People are staying at home, purchasing power is decreasing, and businesses have to adapt as quickly as possible to survive the crisis.
In such a situation, you can't do without optimizing your expenses. You have to make difficult decisions. First of all, many people give up marketing: they turn off contextual advertising, stop search engine optimization of their website, and stop managing social networks. This happens because investments in marketing are often treated as expenses, and not as investments in development.
Stopping your marketing activities now may save you money and redistribute it, but you'll be signing a death warrant for your business. Customers won't be able to find out about your products and services. But your competitors will be happy to inform them.
5 Reasons Not to Stop Working on SEO During the Pandemic
Even under quarantine conditions, people still need goods and services. When a person lacks something, he starts looking for it. Now this can only be done online. Search engine marketing is aimed at attracting a client at the moment when he really needs your services.
Internet providers around the world are reporting a significant increase in traffic. Due to forced isolation, people are spending more time online than ever before. Deferred demand is actively forming now. Therefore, even if you cannot satisfy immediate needs, this does not mean that your services will not be of interest.
SEO is an ongoing process. Search engines continue to improve their algorithms, regardless of the epidemic. A couple of updates will pass, and your site's positions in the search results will begin to decline, and in order to win them back, it will take much more time, money and labor than when conducting maintenance work.
According to a study by Conductor , 65% of marketers named organic search as the most effective marketing channel in 2019. In the long term, SEO has the lowest cost of customer acquisition. Although website promotion takes some time, once you have a solid position at the top, the cost of customer acquisition will steadily decrease.
Sooner or later, the epidemic will be defeated and the situation will stabilize. By working on search engine optimization of your website now, you are laying the foundation that will allow you to get results for a long time.
Anti-crisis SEO
To help you improve your online sales and strengthen your website's position in search engines during this difficult time, we have developed a special rate for website search engine promotion.
There will be no large-scale analytics or development of an individual strategy, but the range of work provided by this tariff will allow you to get fairly quick results with a small budget.
This option is suitable for promoting small websites (including single-page ones), with the geography of services provided within one city.
Yes, times are tough now, but this is no reason to despair and give up. The crisis opens our eyes to those paths and solutions that were not given attention before. Right now you have the opportunity to finally bring your business online, and we will help you with this :
