How to apply choice architects in your CRO strategy
What is choice architecture?
Choice architecture refers to the practice of strategically designing the way choices are presented to people with the goal of influencing their decisions.
It’s based on the idea that the way options are framed and philippines mobile number list organized can significantly impact the choices individuals make, often without significantly changing the economic incentives involved.
For example, the US government has begun using choice architecture to incentivize healthier food choices and even organ donation.
Studies have shown that people tend to choose the default option, which means that whether people need to opt in or opt out of being an organ donor makes a big difference.
The status quo bias means that if you’re assumed to be willing to be an organ donor until you explicitly opt out, not many people will actually opt out of the program.
In this way, choice architecture can be used to guide people toward specific decisions while still respecting their freedom and autonomy.
The biggest lesson of choice architecture?
That the particular way we present choices can influence people to do one thing or another.
