Take a cue from Coterie’s exemplary Mother’s Day promotional email:
8. Set up a dedicated landing page
As Mother’s Day inches closer, you can drive a significant increase in sales by setting up a dedicated Mother’s Day landing page or category page.
Designing this page with a floral motif and pastel philippines phone number list color palette can evoke the sentiment of Mother’s Day, helping your customers get into the right emotional headspace to shop for their moms.
Craft an eye-catching headline and incorporate strong calls-to-action to encourage customer engagement and purchases.
Here’s a great example of how Sephora utilized a dedicated Mother’s Day landing page:
Mother's day marketing ideas include setting up a landing page for the best Mother's Day gifts like Sephora did.
9. Leverage user-generated content
Take advantage of your customer base—especially your most loyal customers—and invite them to your brand’s ambassador program.
Your brand’s visibility will significantly increase, and you’ll have access to tons of user-generated content.
Don’t have a brand ambassador program yet? Consider setting one up to allow select customers to earn rewards or benefits for sharing their positive experiences on social media.
