First, you need to decide what result you want to get: it could be attracting new clients, selling equipment, etc. When you know exactly what your main goal is, you will be able to understand what steps to take and what to focus on first. For example, if you want to attract more patients, you should pay attention to information about the clinic's services and reviews. And if your goal is to sell medicines, then it is important to make a convenient product catalog and ordering system. Semantics The next important stage, without which it is impossible to promote a clinic website, is compiling a semantic core.
It is important to select relevant keywords that will attract a “hot” audience. And given that the competition in this niche is very high, we recommend using mid-frequency detailed queries. For example, add the name of the city, the profile of the medical institution, specialization, etc. Site structure medical website promotion Comprehensive promotion of medical sites includes working with their structure. It should be understandable so that a potential client can quickly find the information they are interested in. It is best to organize the resource like this: First, highlight the main departments of the clinic or the main areas of work.
