This makes it easier for people on small screens to read your email

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Without getting lost in blocks of text. Consistent Branding Your brand will make your audience recognize your emails. Keeping your brand consistent—think brand colors, brand imagery, etc.—can make your emails memorable and help them stand out from the crowd. Here’s a branding example from planner branding Laurel Denise: Best Email Element Strategies for Your Newsletter They use brand colors to be consistent across all their emails and website, including a blue background for all images they take.

The banner with the logo usa phone number list at the top is the same as the one on their YouTube channel. Because their brand is consistent everywhere, they have a presence online. When you read their email, you'll see their brand and know it's from them (without reading the sender). Use branding to make your emails stand out - and let your audience know they're coming from you with visual cues. Segment your audience for personalization Best email element strategies for newsletters Personalization in emails can take your email content planning to the next level.



Use segmentation tools to divide your audience into different groups and tailor your content to each group for a more personalized experience. Subscriber Acquisition and Growth What's the best way to learn how to grow your subscriber list? Understand where your subscribers are coming from. Segmenting your subscribers can give you an idea of ​​how they find your content. The fastest-growing groups are excellent places to expand your efforts. You can see what’s working and what’s not and adjust your growth strategy accordingly.