
If your customer has left an item in their shopping cart, you can encourage them to complete their purchase by checking if they still want the item with a simple email message. Reclaim: If your customers are not responding to your emails, you need to take action. Sending a message with the subject 'We miss you', a discount coupon or even asking if they still want to continue their membership can reconnect your customer with you. With the increasing use of smartphones and social media, email marketing experts now need to take the right steps to ensure that their email communications are ready to work with these channels.
If your email newsletter does not open or display correctly on a mobile device, your conversion rates will most likely decrease. Utilizing mobile reporting statistics in your email marketing software will allow you to understand who is accessing your emails from which device, thus helping you when targeting your consumers and making template-based decisions. On the social media side, a simple Facebook membership page will allow members to be added to your email database, and this membership form, which will be directly connected to your email database, will allow you to plan campaigns for the social media segment.