Your Customers Want
Posted: Sun Dec 22, 2024 6:48 am
When you follow these 10 steps, you will help your email address owners to be more active and make purchases.What to Do for Your Passive Members Many e-commerce companies in Turkey broadcast australia phone number list to their member lists at the same frequency. Companies think that users who have not opened or clicked on their emails do not cause any harm and continue to send emails to these people. However, sending to passive customers (who have not opened or clicked in the last 90 days) reduces the return rates in e-mail marketing.
So what are these harms and what should be done in this context? Damages that may be caused by passive members; ISPs (such as Hotmail, Gmail, and Yahoo) decide whether to forward your emails to your inbox or spam folder based on your open and click rates; Open and click rates are not only important in terms of return rates. If your recipients’ interaction with your emails is low, this will harm your deliverability. ISPs evaluate your domain you send emails to with a specific score system called “domain reputation” based on your customers’ interaction/reaction.
Domain reputation is the most important factor for your deliverability and the return on your e-mail marketing investments. In order to keep your domain reputation high, you must have high open and click rates, in other words, recipient interaction must be at its highest level. In addition, the more inboxes you are delivered to, the higher the interaction and return will be. Your Email Marketing budget increases and your return on investment decreases: Sending emails to members who have not interacted with your emails for a while will be an unnecessary cost for you.
So what are these harms and what should be done in this context? Damages that may be caused by passive members; ISPs (such as Hotmail, Gmail, and Yahoo) decide whether to forward your emails to your inbox or spam folder based on your open and click rates; Open and click rates are not only important in terms of return rates. If your recipients’ interaction with your emails is low, this will harm your deliverability. ISPs evaluate your domain you send emails to with a specific score system called “domain reputation” based on your customers’ interaction/reaction.
Domain reputation is the most important factor for your deliverability and the return on your e-mail marketing investments. In order to keep your domain reputation high, you must have high open and click rates, in other words, recipient interaction must be at its highest level. In addition, the more inboxes you are delivered to, the higher the interaction and return will be. Your Email Marketing budget increases and your return on investment decreases: Sending emails to members who have not interacted with your emails for a while will be an unnecessary cost for you.