A thorough explanation of the key points for designing KPIs in BtoB marketing
Posted: Wed Dec 04, 2024 5:46 am
It is often said that if you do not design appropriate KPIs, you will end up taking a long detour to achieve your goal.
However, many people may be wondering how to design appropriate KPIs.
So, this time we will explain the key points to consider when designing KPIs for BtoB marketing .
Designing appropriate KPIs has benefits such as "clarifying the path to achieving the goal" and "making it easier to implement the PDCA cycle."
If you are having trouble designing KPIs or canada telegram phone number list want to achieve better results in your business, please use this as a reference.
In addition, Teklo Inc. is distributing a free document titled " How to Create a Successful BtoB Marketing Plan ," which summarizes strategic design for BtoB marketing .
If you are a B2B company that would like to know about common concerns in B2B marketing strategies, common mistakes in setting KPIs, and how to improve them, please make use of this.
First, let me explain KPIs.
What are KPIs?
A KPI (Key Performance Indicator) is an intermediate indicator used to evaluate the progress of a project .
It's a good idea to remember that if you clear each KPI one by one, you will achieve your final goal.
Setting KPIs has the following benefits:
Know what you need to do to achieve your goals
Know the progress of your project
Achieve unity of will within the team
It becomes easier to identify issues and quickly turn the PDCA cycle
If you do not set KPIs, you will not be able to understand the progress of the project, and work will become inefficient.
Set KPIs to efficiently progress projects and achieve company or team goals.
Relationship with KGI
KGI (Key Goal Indicator) is an indicator that shows the final goal of a project .
In other words, KPIs can be thought of as "stepping stones to achieving KGI."
Be careful, as KPIs and KGIs are often confused.
Key points for designing KPIs in B2B marketing
Key points for designing KPIs in B2B marketing
KPI design involves deciding which indicators to use as KPIs from the many that exist .
If you have the right KPIs, your project will proceed smoothly.
However, if proper KPIs are not designed, the entire business will become inefficient.
In the worst case scenario, you may find yourself giving up midway.
From here, we will introduce eight key points to consider when designing KPIs for BtoB marketing.
This is an important section, so please read it carefully.
Point 1: Set quantitative indicators
Be sure to set quantitative KPIs.
Abstract goals such as "increasing sales" or "increasing repeat customers" do not allow you to determine the degree of achievement.
Set clear numbers and words that anyone can understand, such as "increase sales by 30%" or "increase repeat customer rate by 20%."
If you set quantitative KPIs, you can see your progress and achievement rate at a glance, making your work go more smoothly.
Point 2: Set the number of KPIs to a minimum
Keep the number of KPIs to a minimum.
You may feel that the more settings you make, the more detailed the situation will be.
However, if there are too many KPIs, the workload increases and the burden on each employee increases .
This will make it difficult to achieve the KGI.
Therefore, it is important to set only the minimum number of KPIs necessary and to manage them appropriately.
When setting KPIs, be sure to share with your team the content of each KPI and the benefits of achieving them.
If employees can understand the specific content and effects, their motivation will increase and they will be able to take proactive action toward achieving KPIs.
Point 3: Make it relevant to KGI
Naturally, KPIs should be indicators that are related to KGIs.
KPIs are guideposts to achieving the ultimate goal, KGI.
If you set KPIs that are unrelated to the KGI, it will not lead to achieving your goal and your efforts will be wasted.
Always work backwards from the KGI, quantify the necessary processes, and set them as KPIs.
However, many people may be wondering how to design appropriate KPIs.
So, this time we will explain the key points to consider when designing KPIs for BtoB marketing .
Designing appropriate KPIs has benefits such as "clarifying the path to achieving the goal" and "making it easier to implement the PDCA cycle."
If you are having trouble designing KPIs or canada telegram phone number list want to achieve better results in your business, please use this as a reference.
In addition, Teklo Inc. is distributing a free document titled " How to Create a Successful BtoB Marketing Plan ," which summarizes strategic design for BtoB marketing .
If you are a B2B company that would like to know about common concerns in B2B marketing strategies, common mistakes in setting KPIs, and how to improve them, please make use of this.
First, let me explain KPIs.
What are KPIs?
A KPI (Key Performance Indicator) is an intermediate indicator used to evaluate the progress of a project .
It's a good idea to remember that if you clear each KPI one by one, you will achieve your final goal.
Setting KPIs has the following benefits:
Know what you need to do to achieve your goals
Know the progress of your project
Achieve unity of will within the team
It becomes easier to identify issues and quickly turn the PDCA cycle
If you do not set KPIs, you will not be able to understand the progress of the project, and work will become inefficient.
Set KPIs to efficiently progress projects and achieve company or team goals.
Relationship with KGI
KGI (Key Goal Indicator) is an indicator that shows the final goal of a project .
In other words, KPIs can be thought of as "stepping stones to achieving KGI."
Be careful, as KPIs and KGIs are often confused.
Key points for designing KPIs in B2B marketing
Key points for designing KPIs in B2B marketing
KPI design involves deciding which indicators to use as KPIs from the many that exist .
If you have the right KPIs, your project will proceed smoothly.
However, if proper KPIs are not designed, the entire business will become inefficient.
In the worst case scenario, you may find yourself giving up midway.
From here, we will introduce eight key points to consider when designing KPIs for BtoB marketing.
This is an important section, so please read it carefully.
Point 1: Set quantitative indicators
Be sure to set quantitative KPIs.
Abstract goals such as "increasing sales" or "increasing repeat customers" do not allow you to determine the degree of achievement.
Set clear numbers and words that anyone can understand, such as "increase sales by 30%" or "increase repeat customer rate by 20%."
If you set quantitative KPIs, you can see your progress and achievement rate at a glance, making your work go more smoothly.
Point 2: Set the number of KPIs to a minimum
Keep the number of KPIs to a minimum.
You may feel that the more settings you make, the more detailed the situation will be.
However, if there are too many KPIs, the workload increases and the burden on each employee increases .
This will make it difficult to achieve the KGI.
Therefore, it is important to set only the minimum number of KPIs necessary and to manage them appropriately.
When setting KPIs, be sure to share with your team the content of each KPI and the benefits of achieving them.
If employees can understand the specific content and effects, their motivation will increase and they will be able to take proactive action toward achieving KPIs.
Point 3: Make it relevant to KGI
Naturally, KPIs should be indicators that are related to KGIs.
KPIs are guideposts to achieving the ultimate goal, KGI.
If you set KPIs that are unrelated to the KGI, it will not lead to achieving your goal and your efforts will be wasted.
Always work backwards from the KGI, quantify the necessary processes, and set them as KPIs.