
The main task of Google Search is to provide users with relevant information based on their queries and to bring the most relevant sites to the top of the results. And to achieve this, the search and ranking algorithms of sites need to be constantly optimized, improved and perfected. It is for this purpose that Google releases regular updates to its algorithms, which to one degree or another affect the positions of sites in search results. This is what we will talk about in more detail today.
Google update - what is it An update is a renewal of algorithms and site ranking tools that search engines introduce to achieve maximum relevance in search results and reduce the number of “low-quality” sites or pages. Often, the deployment of the next update can have a significant impact on positions: some sites suddenly lose previously occupied lines in the search results, while others, on the contrary, quickly rise to the top. But why does this happen? And is the search results update really that important for Google? Why do search engines release updates? There are several key reasons why search engines release new updates regularly.