Success, Says @dougkessler

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This Results In Watered-down Content Designed Not To Offend Anyone – Or To Appeal To All Possible Customer Personas.fix: To Combat It, Document Your Content Personas, Draft A Content Strategy, Compile A Style Guide, And Propose An Editorial Calendar. Present These Documents To Your Decider-in-chief, And Let Them Know They Are Designed To Help You And Your Team Create Content That Aligns With The Company’s Goals And Won’t Need To Take Up As Much Of Their Time As The Current Process Has … In Time, You Will Build The Trust It Takes To Make A Case For It Being Time To Hand The Reins Over To You.

– Erika Heald, Founder, Erika Heald Marketing Consultingthreat : Stakeholder taiwan telephone number Misalignmentit’s A Chronic Killer Of All That Is Holy.fix: Actively Manage And Align Stakeholders Before You Bring Them Stuff To Review. This Means Surfacing Misalignment And Getting It Sorted Out Upfront. – Doug Kessler, Co-founder, Velocitystakeholder Misalignment Is A Chronic Killer Of All That Is Holy In #contentmarketing Via @cmicontent. #cmworldshare On Xhandpicked Related Content: Experts Share How To Get Support For Content Marketingthreat : Expectations For Immediate Resultsfix: Marketers Should Have A Data-driven Content Strategy That Is Well Documented And Measured Against Business Metrics That Contribute To Revenue.

– Bernie Borges, Chief Customer Officer, Vengreso Handpicked Related Content: Nail Your Content Performance With This Measurement Starter Kitthreat : Silosi See Silos Across Many, Particularly Large, Organizations. Whether You Are Talking About Marketing, Sales, Public Affairs, Legal, Regulatory, Or Other Functions, When People Are Not On The Same Page About An Initiative All It Does Is Create Chaos.fix: All Relevant Parties Need To Be At The Table At The Beginning Of A Content Marketing Campaign. Even If They Might Not Be Needed Until Later In The Process, They Should Be Made Aware At The Outset.