How to get more conversions thanks to Lead Scoring

[Dhakaseors850]

Article updated 8 months ago by NewsMDirector
Achieve more conversions thanks to Lead Scoring

Achieving more conversions thanks to lead scoring is possible and very effective.

You see, every business wants to grow its customer base. That's how money is made. brazilian wax telegram However, the steps you take to achieve that goal will be the difference between going bankrupt or dominating the market. Do you know why? Because the quality of those customers will be what guarantees your success.

To achieve this, having a great sales team is essential. But so is automating marketing to be able to run all kinds of lead generation campaigns. As you can imagine, the key is not to capture leads all the time, regardless of their similarity to your business.

The higher the quality of the service you offer, the greater your ability to convert your potential audience into clients. And as a result, achieving more conversions thanks to Lead Scoring will be possible.

The best way to ensure that your leads are highly qualified is to establish a lead scoring mechanism.

But what does that mean exactly? How can you use it to improve the quality of your leads?

TABLE OF CONTENTS
What is Lead Scoring and why is it so important?
How to get more conversions thanks to Lead Scoring
1.- Integrate your CRM with a Marketing Automation platform
2.- Set up your leads' scoring
3.- When you rate customers, include sales
4.- Implement automated email marketing strategies
5.- Your landing pages will also help you convert
6.- Optimize your calls to action
Something that will not be easy to achieve without the use of a digital marketing platform that helps unify all the channels you work on in a single space. MDirector is the first Email Marketing and Marketing Automation communication tool in which you will have all your marketing in a single dashboard.
What is Lead Scoring and why is it so important?
What is Lead Scoring?

According to Lead Lizard , 58% of marketing managers apply the lead scoring technique to boost their efforts in marketing campaigns . Capturing leads is the main objective of most digital marketing strategies. Reaching new customers and getting them to become buyers is the main basis for any brand that needs to grow and diversify its market. However, achieving more conversions thanks to Lead Scoring is something that comes naturally after applying some good practices.

Lead scoring is a set of techniques that aim to classify, evaluate and rate customers . That is, through this technique, companies have the ability to get to know their customers better. And in this way, the strategies to attract and persuade them are much more effective. Not to mention that the work is optimized.

Ultimately, Lead Scoring helps brands understand user behavior to facilitate the process of attracting and converting customers.

[bannerHero]
By defining a powerful lead scoring system you will have the ability to group different leads according to their temperature:

Cold lead: Users who are not yet predisposed to purchase.
The marketing-qualified lead. There have already been several contacts between the user and the brand, but a lead nurturing strategy needs to be applied.
Sales-qualified lead. Users predisposed to purchase.
And believe it or not, lead scoring is essential to any marketing operation. According to a Lead Scoring survey conducted by DemandGen , 41% of respondents noticed better conversion rates among leads to whom they had applied Lead Scoring techniques. But in addition, the following data was extracted:

53% noticed greater harmony between marketing and sales.
43% found quality leads that they would otherwise overlook.
Meanwhile, another 43% noted an increase in the number of potential customers.
And 32% saw an increase in leads who were ready to convert.
How to get more conversions thanks to Lead Scoring
So how do you qualify leads? What method do you use to convert them into leads? Do you have a solid process in place to qualify customers so you can focus on the leads that are most ready to buy?

You can get more conversions with lead scoring. But you need to learn how to do it.

1.- Integrate your CRM with a Marketing Automation platform
Integrate your CRM with a Marketing Automation platform

If you really want to get to the heart of the matter, you need to first understand the essence of each tool. On the one hand, a marketing automation platform will give you a great advantage when it comes to organizing and structuring your sales channel . Especially when it comes to capturing, nurturing and activating leads, as shown in the image.

A sales CRM , on the other hand, is the ideal complement to the sales process itself, as it helps boost that conversion rate. In fact, when it was created, its purpose was to help these sales, save time and provide an overview of each customer's behavior. Most teams today use a CRM to move opportunities through marketing and close sales. In fact, a CRM stores a lot of information about each lead. And this is more than enriching for companies.

However, when you combine your CRM with marketing automation, you'll have the opportunity to leverage all of the data from each contact to personalize your messages.

This will allow you to share data in real time and deliver more targeted and relevant messages to each user. If you are using two separate systems, make sure they are integrated.

2.- Set up your leads' scoring
Setting up your lead scoring

Lead scoring will help you identify the potential customers who are most ready to buy. By using a points system, it will tell you the value that that particular lead represents for your business. This way, you can refine your strategy to achieve more conversions thanks to Lead Scoring.

The point is that you will be the one awarding points to potential customers based on actions they take. For example, opening or clicking on your emails, visiting your website, demographic data, etc.

Scores are accumulated over time and a score threshold is set where the lead is at the top. When a lead crosses that threshold, it will be passed to sales for immediate follow-up. This, in turn, will help sales prioritize outreach to those who are most ready to buy so as not to waste time on the others.

In other words, lead scoring improves the quality of your leads.

[bannerHero]