7 Examples of personalized emails that help convert
Posted: Mon Dec 23, 2024 6:32 am
Article updated 2 months ago by NewsMDirector
examples of personalized emails
Personalization is essential to differentiate your marketing strategies and achieve effective conversions. Personalized emails have evolved beyond simply including the recipient’s name; it’s about understanding the user’s specific behavior, interests, and needs. Below, we’ll explore examples of effective personalized emails and how they can be a source of business email address list brazil inspiration for your marketing campaigns.
TABLE OF CONTENTS
Advantages of personalized emails
Best examples of personalized emails
all yours and anniversary emails
Coldculture and the relevance of interests
Lady Pipe and the Restock
The power of storytelling
The Drink of Your Life and the Urgency
Flying Tiger and seasonality
7.- Abandoned cart emails
Complementary strategies for creating personalized emails
A. Importance of a personalized subject
B. Use surveys to reinforce personalization
C. Offer similar products and reminders
D. User-based alerts and notifications
Advantages of personalized emails
Personalization is not just a trend, but a practice that brings tangible benefits:
Increased open rate : Personalized emails are 26% more likely to be opened.
Higher conversion rate : Personalized campaigns achieve twice as many conversions. And don't forget about subject lines! Personalized subject lines achieve up to 50% more conversions.
Loyalty and engagement : one in three consumers prefers brands that personalize their messages, which strengthens the customer-brand relationship.
To achieve these benefits, database quality and correct segmentation are key. Without these elements, it will be difficult to take advantage of the possibilities offered by personalized emails. Below, we will explore concrete examples of brands that have successfully implemented this strategy.
Best examples of personalized emails
all yours and anniversary emails
Allyours uses its anniversary to send a campaign with personalized emails only for subscribers. This practice strengthens the relationship with the customer by offering a message of exclusivity. The brand also includes exclusive discounts, which increases the chances of conversion as the user feels valued and rewarded.
personalized emails - All yours
Coldculture and the relevance of interests
Coldculture personalizes its emails based on the interests of its users, using terms like “the looks you love” to highlight its personalization to what the user has seen.
In addition, its call to action encourages the purchase of specific outfits. This type of interest segmentation encourages engagement and motivates users to interact more with the platform, improving retention.
personalized emails - Cold Culture
Lady Pipe and the Restock
Monitor your best-selling products and how much traffic they get. If something sells a lot, it’s because people love it! And when it sells out… users want it back! Include a simple “ Notify me when back in stock ” form with an email field next to the product.
Receiving these emails helps the user a lot, as they prevent the user from having to constantly check the website. In addition, it fosters the fear of running out of the product again, so they are very likely to buy quickly to avoid it running out again.
back in stock
The power of storytelling
La Carnicería de Salamanca uses a very personal style in its emails, bringing its personality closer to its subscribers with an intimate touch that allows it to connect with the sender of the message. Its Storytelling format makes it more accessible and less intrusive.
examples of personalized emails
Personalization is essential to differentiate your marketing strategies and achieve effective conversions. Personalized emails have evolved beyond simply including the recipient’s name; it’s about understanding the user’s specific behavior, interests, and needs. Below, we’ll explore examples of effective personalized emails and how they can be a source of business email address list brazil inspiration for your marketing campaigns.
TABLE OF CONTENTS
Advantages of personalized emails
Best examples of personalized emails
all yours and anniversary emails
Coldculture and the relevance of interests
Lady Pipe and the Restock
The power of storytelling
The Drink of Your Life and the Urgency
Flying Tiger and seasonality
7.- Abandoned cart emails
Complementary strategies for creating personalized emails
A. Importance of a personalized subject
B. Use surveys to reinforce personalization
C. Offer similar products and reminders
D. User-based alerts and notifications
Advantages of personalized emails
Personalization is not just a trend, but a practice that brings tangible benefits:
Increased open rate : Personalized emails are 26% more likely to be opened.
Higher conversion rate : Personalized campaigns achieve twice as many conversions. And don't forget about subject lines! Personalized subject lines achieve up to 50% more conversions.
Loyalty and engagement : one in three consumers prefers brands that personalize their messages, which strengthens the customer-brand relationship.
To achieve these benefits, database quality and correct segmentation are key. Without these elements, it will be difficult to take advantage of the possibilities offered by personalized emails. Below, we will explore concrete examples of brands that have successfully implemented this strategy.
Best examples of personalized emails
all yours and anniversary emails
Allyours uses its anniversary to send a campaign with personalized emails only for subscribers. This practice strengthens the relationship with the customer by offering a message of exclusivity. The brand also includes exclusive discounts, which increases the chances of conversion as the user feels valued and rewarded.
personalized emails - All yours
Coldculture and the relevance of interests
Coldculture personalizes its emails based on the interests of its users, using terms like “the looks you love” to highlight its personalization to what the user has seen.
In addition, its call to action encourages the purchase of specific outfits. This type of interest segmentation encourages engagement and motivates users to interact more with the platform, improving retention.
personalized emails - Cold Culture
Lady Pipe and the Restock
Monitor your best-selling products and how much traffic they get. If something sells a lot, it’s because people love it! And when it sells out… users want it back! Include a simple “ Notify me when back in stock ” form with an email field next to the product.
Receiving these emails helps the user a lot, as they prevent the user from having to constantly check the website. In addition, it fosters the fear of running out of the product again, so they are very likely to buy quickly to avoid it running out again.
back in stock
The power of storytelling
La Carnicería de Salamanca uses a very personal style in its emails, bringing its personality closer to its subscribers with an intimate touch that allows it to connect with the sender of the message. Its Storytelling format makes it more accessible and less intrusive.