Keys to digital marketing in 2018 Native advertising

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The challenge lies in finding relevant information amidst the noise and clutter. That 's why one of the keys to digital marketing in 2018 is having the power to understand what needs to be analyzed. And after that analysis, knowing what strategic moves to make.

Closely related to the previous point, you should know that artificial intelligence will provide more meaningful data and more powerful strategies. That is, both brands and marketers will be in a better position to analyze data and develop unique products and plans that respond to exact needs.

4.- The Customer Journey is essential
customer journey

The customer journey is full of small moments that represent interactions with your brand across a multitude of different channels.

It matters whether the customer is using a mobile phone, a tablet, what their zip code is, or if they are a certain age. It all matters. That’s why it’s crucial for brands to emphasize knowing where each customer is at each step of your conversion funnel .

5.- Focus on providing a good user experience
UX

To improve that journey mentioned in the previous point, user experience is where you need to focus your efforts. The design of your website, app, and other digital touchpoints should be user-centric at all times.

6.- Act in micro-moments to make a difference


Mobile devices are a huge part of every digital marketing strategy in 2018. And they will likely be for years to come. But what can you do to make your marketing strategy focus on micro-moments?

Immediate action. If you stay connected every day of the week, you will make it easier for the client to make decisions.
The ability to react on demand. Mobile is “ here and now .” The moment a person is searching for something on their smartphone, they get used to immediate responses. In this sense, it is best to adapt to AMP .
Work hard to make good first impressions.
Micro-moments determine the behavior of other brands' consumers. Or in other words, no customer is completely loyal.
7.- Voice searches


As Google 's infographic shows , the use of voice searches among adults and teenagers is very similar. 40% of adults use voice search primarily to look up directions. This is logical, especially since it is used a lot while driving.

Siri and Alexa are the protagonists of one of the keys to digital marketing in 2018.

Search marketing has taken a new turn in the way it communicates. This means that trend changes like this one must always be taken into account in all marketing strategies. Because, if you don't know, they have a considerable impact on the long tail and SEO .

8.- Bet on smart content


It's time to move away from traditional static content and opt for dynamic content. This way, you'll be able to provide unique experiences that also match the specific needs of each user.

Furthermore, not all your customers are the same, so it's time to find out what makes them different and create personalized content. This is, in fact, a way to retain them.

9.- Video marketing continues to grow
video

Video has been on the rise over the last few years. But now, more than ever, it is key to reaching all types of profiles.

10.- Micro-influencer marketing is gaining momentum
micro-influencer

Influencers with huge social media empires are losing credibility. And this is where micro-influencers are gaining ground. In addition to providing a number of advantages:

They have higher engagement rates. It has been proven that as the number of followers increases, engagement rates decrease.
They are specialized in very specific niches, which helps generate more conversions.
They are perceived as more authentic. Compared to big influencers, micro-influencers are more approachable and generate more trust.
They are looking for business opportunities. From micro-influencer to influencer . In fact, it is possible to do so. That is why many people are looking to build their presence as a brand. What key points for digital marketing in 2018 can be drawn from these kinds of conclusions? For example, these people will be more open to working with brands.
Of course, their cost is lower than that of an influencer.
In addition, users are used to looking within their local community to find solutions regarding products and services. Buyers turn to their favorite micro-influencers on social media, not pop artists with millions of followers.

11.- Live videos become a must
We've already said it before. Video is one of the most important keys to digital marketing in 2018. That's why you have to know how to exploit all its possibilities.

For example, live videos have become a part of everyday life for users. They have become accustomed to brands speaking to them from that closeness and interacting with them on a one-to-one basis. That is why you should take advantage of all the tools at your disposal. This way you will create a more solid strategy.

12.- Instagram is the key
Keys to digital marketing in 2018

Instagram’s latest tool, Stories , has turned the whole communication on its head. Since brands tend to see better engagement on Instagram than any other social media platform, and because of the excellent advertising controls, Instagram is poised to become the go-to channel for brands interested in social media marketing.

13.- Digital connections with experiences in the offline world
Brands have already grasped the importance of social media customer service. business email lists uk That's why we talked about chatbots and the role played by artificial intelligence earlier.

However, it is also very important that the online experiences that customers have are reflected offline.

14.- Correct measurements
metrics

One of the last points that summarises the keys to digital marketing in 2018 is focused on metrics. Through these actions, companies can obtain sufficient information to understand how their customers navigate, interact and buy.

15.- Native advertising

You need visibility to the right audience. And to achieve this, native advertising has become one of the keys to digital marketing in 2018.

Native ads make it easy for brands to market themselves in a non-disruptive way. And they blend together so seamlessly that customers can’t even tell them apart from the content when they’re in front of it.

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